$99 a month. Unlimited users.
Everything HubSpot, Apollo and Calendly do. One bill.
Premium software, priced so a growing business can afford it. The bill does not move when you hire, and yearly plans include free migration and setup, worth up to $5,000.
Screens use sample data.
- 14 days free
- No credit card
- Unlimited users
- Over 80% less
Six tools at their list prices, checked September 2026. Put your own numbers in.
What it is
From the first email to a closed deal, in one system.
Empiraa Signal is your CRM and the tools around it, for marketing and for sales. It runs the campaigns, finds the companies worth calling, runs the outreach, books the meeting, builds the proposal and tells you what will actually close.
One system, one bill, unlimited users.
What is in the 90 seconds
Nine tools with a cross through them, among them a CRM, a prospecting tool, an email marketing platform, a proposal tool, a scheduler and a deck builder, collapsing into one.
The myHub dashboard with ANI open beside it, reading the pipeline it is sitting in rather than waiting in a chat window for someone to paste the context in.
ANI reads the open deals, ranks the day by what moves revenue, flags the ones going cold, and drafts the follow-up email itself.
Prospect Spark takes a description of the ideal customer once, then returns matching companies with their decision-makers and contact details already enriched.
The pipeline board, with open pipeline, weighted forecast, won revenue and win rate recalculating as a deal is dragged between stages, and each stage carrying its own probability.
Sequences that send from your own mailbox rather than a shared sending domain, with the follow-up list ordered overdue first and a booking link the prospect can use.
A proposal built and sent, the notification when it is opened and when it is signed, and a deck generated from a type, a visual style and a text density.
Campaign templates wearing your own branding, and the traffic and channel report that shows which of them produced customers rather than clicks.
A score ranking prospects by how likely they are to buy, Signal 360 answering questions from your own numbers, and an account record with a health score, renewal date and service history on it.
Signal answering from inside Claude and ChatGPT through its own connector, and a workspace adding people at no extra cost per seat.
Five stages of a deal, one system
Market
Campaigns to segments that keep themselves current, in templates wearing your brand, with a score on everyone who reacts.
MarketingFind
Describe your ideal customer once. Matching companies arrive with their decision-makers, every morning.
ProspectingReach
Sequences from your own inbox, one follow-up list with overdue first, and a booking link they can use.
OutreachClose
A pipeline with real probabilities, and decks and proposals that tell you when they are read.
PipelineRun the team
Forecast against budget, coverage across the base, and answers from your own numbers.
Empiraa IQOr walk through it one screen at a time
Why it costs less
Affordable, and here is exactly why.
$99 for what six tools do should make you suspicious, and the suspicion is reasonable. We build a premium product and price it so a growing business can actually buy it. Here is how that is possible, including the part that is not in our favour.
Four reasons, one of them against us
You are paying six companies, not six products
Every tool in a stack funds its own sales team, its own support desk, its own marketing and its own investors. Six subscriptions buys six of each. One system buys one. That is most of the difference, and it is structural rather than a discount that runs out in year two.
Priced per workspace, not per person
A stack multiplies by headcount. Signal meters volume instead: prospects, records, activities, credits. Hire a salesperson and the invoice does not move, which is why the gap widens every time you grow rather than narrowing.
Every plan has every feature
Plans differ on volume, never on capability. There is no tier where forecasting switches on, no add-on for prospect data, no upgrade that unlocks sequencing. Launch at $99 is the whole product, and a bigger plan only buys more room. Affordable here is the price, not the product.
And here is what you do not get
No landing pages, no CMS, no social publishing or ads manager, and no dialler or call recording. If one of those is the job you are buying for, we are the wrong answer, and the comparison pages say so in writing. Everything else your stack is doing, this does.
5 people on that stack: $12,108 a year. Signal Launch: $1,188. Their list prices checked September 2026, and you can put your own numbers in.
What it costs
Put your own numbers in.
Tick the jobs you already pay somebody for, set the size of the team, and change any figure to the one on your invoice. One of these numbers moves when you hire. The other one does not.
What you pay for today
- $per person
- $per person
- $a month
- $a month
- $per person
- $per person
- $per person
People who need a login
At 5 people
- Your stack, a year$12,108
- Empiraa Signal Launch, a year$1,188
$10,920
a year, and Signal adds the prospecting, the follow-up and the forecast those tools charge separately for. Every plan has unlimited users, so the number above does not move when you hire.
Both sides are on monthly billing. Defaults are published list prices for one seat on the plan a growing team actually ends up on, checked September 2026, against Signal Launch at $99 a month for the whole workspace. Paying yearly brings Signal to $990, which widens the gap further. That is a dearer basket than the lowest one available: the CRM line defaults to HubSpot Sales Hub Professional, which is why this total is higher than the one on what a sales stack costs, where the same six jobs are priced on a Pipedrive Lite basket at annual rates. Both are real stacks and both are sourced. Change any figure to the one on your own invoice.
Who it is for
Start where you are.
By the work you do, by the seat you sit in, or by the problem you came here with.
Three ways in
By business
Trades, cleaning, HVAC, professional services, agencies, recruitment, managed IT and startups.
See every business typeBy role
Sales reps, sales managers, founders, CEOs and owners, and agency principals.
See the role pagesBy problem
Cold outbound, replacing the stack, switching from HubSpot, hitting the number, onboarding a rep.
See the use casesWhat it replaces
More prospecting, from one subscription.
Keep your inbox, your calendar and your accounting system. Most teams cancel the rest one subscription at a time.
10,000
2,000 prospect companies, which is roughly 10,000 contacts a month
Depending on your ideal customer and the size of the companies it matches.
From $99/month
Prospecting, outreach, scheduling, proposals and pipeline in one system
600
contacts per month
$69.90/month
4,000
contacts per month
$99/month
5,000
contacts per year
$1,250/month
Most teams pay more than this every month, for less prospecting and more manual work.
Competitor list prices for one seat, checked September 2026.
Commonly replaced by Signal
Where the week leaks
Most deals are not lost. They go quiet.
Four places it happens. Every one is a gap between two tools, or a thing somebody has to remember. Pick the one that sounds like your week.
The first half hour of the week goes on working out who to ring.
Searching, checking, cross-referencing a list somebody built in March. It produces nothing, and it is why prospecting is the first thing dropped in a busy week.
What Signal does about it
- Describe your ideal customer once, in plain words
- 2,000 matching companies a month on the entry plan, with the decision-makers on them
- Daily Spark runs overnight and emails you the new ones each morning, on by default
You sent one email. You meant to send the second one on Thursday.
Almost nobody replies to the first email and almost nobody sends the fourth. That gap is not a motivation problem, it is a memory problem.
What Signal does about it
- Multi-step outreach from your own Gmail or Outlook inbox
- It stops the moment they reply, so nobody is chased after answering
- Deliverability shown per sequence, so a problem is visible early
The site visit was Monday. Your quote goes out Thursday. Theirs went out Tuesday.
It starts in a word processor, from last job’s document, with last job’s prices somewhere inside it. The work was won at the site visit and given away in the office.
What Signal does about it
- Priced from your own catalogue, built from the deal
- Sent as a link they can open on a phone, not a 14MB attachment
- You can see it being read, so the follow-up is timed rather than guessed
Everyone said the month was fine. The month closes and it was not fine.
A forecast rebuilt by hand the night before, and a shortfall found with three days left instead of three months. By then the only levers are discounting and hope.
What Signal does about it
- A weighted forecast from the stage each deal is genuinely in
- Budget, actual, forecast and the gap on one screen, updating as you work
- Run rate against budget, so a soft quarter shows up while it is fixable
The intelligence layer
Six things other CRMs sell you separately.
Scoring, territories, intent, discovery and an assistant that can read your pipeline. Somewhere else at least one of them is an add-on, a credit pack or the enterprise tier. Here they are part of what you already bought.
Included on every plan
Empiraa IQ
Territory Builder, account allocation, budgets and KPIs. Quotas and activity targets per rep or team, with coverage and whitespace against the customers you actually win. Pipedrive does not offer this and HubSpot does not list it on its Sales Hub pricing page.
Learn moreSignal 360
Scoring that recomputes on every deck view, logged activity and stage change, not a nightly batch you learn to distrust. Value at risk, deal risk, pipeline health and what to do today. HubSpot caps lead scoring at five scores, then ten.
Learn moreANI
Ask about a deal, a day or one company and the answer is read from your records with the records cited. It drafts, coaches the follow-up and explains the risk. Never sold separately, on any plan.
Learn moreThe companies on your site
The organisation behind a visit, named and put on the account you already hold, with the pages they read. Pipedrive charges A$41 a month for this as an add-on. HubSpot includes it and spends your credits on it.
Learn moreProspect Spark
Describe the customer you want and get matching companies with verified contacts, which is where all of the above starts. Everywhere else this is a data contract or an add-on.
Learn moreCompany look up
Research any company from a name, find the people who can say yes, and reveal the email or the phone onto the record, without a second data subscription per seat.
Learn moreFour Pipedrive add-ons covering what is already in Signal come to A$119.33 a month at their own lowest listed prices, before a single seat. Signal Launch is A$99 for the whole workspace. Both figures in Australian dollars, theirs read 25 October 2026.
The same afternoon
One interested company, to a booked meeting.
No hours saved and no percentages. Just the number of moves it takes, which you can check against your own Tuesday.
On a stack
7 movesFour tools, one export and a spreadsheet in the middle of it.
Search for companies that look like your best customersA data tool
Export the ones that match, as a spreadsheetA download
Tidy the columns and upload them againA sequencing tool
Write the email and set the follow-up stepsThe sequencing tool
A reply arrives, so go and offer three timesYour inbox
They pick one, so create the meetingYour calendar
Write the deal down so somebody can report on itThe CRM
Every handover is a place the list goes stale, the follow-up gets forgotten, or the deal never gets written down at all.
On Signal
3 movesOne system, and the record is a by-product of doing the work.
Describe the customer you want and pick from what comes backProspect Spark
Put them into a sequence that sends from your own inboxSequences
They reply, book from the link, and the sequence stops itselfScheduler
Nothing is exported, because the prospect, the contact, the sequence and the deal are the same record from the start.
ANI
The AI is in the work, not in another tab.
ANI reads the whole workspace and tells the team what needs attention. Ask about your own numbers and the answer is read out of your records rather than written about them, with the records cited so you can check it. Built into the platform, never sold separately.
What it does here
Drafts the outreach
Sequence steps written from your ideal customer profile, for you to edit.
Learn morePlans and works the day
Overdue work and deal risk in an order worth working, rescheduled in one instruction once you confirm.
Learn moreAnswers from the records
Ask in plain words and get the number, read from your data and citing the records behind it.
Learn moreAnd undoes it
One tap puts back a stage move, a note or a reschedule, and it refuses rather than overwrite your own edit.
Learn moreIncluded on every plan, and never a separate subscription.
Explore Signal freeMarketing
Stop paying twice for the same person.
Nearly every growing business runs a marketing tool beside a CRM, holds the same contact in both, pays for them twice, and keeps the two in step with a nightly sync and somebody's patience. Signal runs the campaigns, the templates, the segments, the forms, the website tracking and the lead scoring on the records your reps already work. There is nothing to sync, because there is nothing to sync between.
What the suite adds
Campaigns with a goal
One push in one record: its emails, the segments they went to, the opens and clicks, and the deals that followed. ANI drafts the EDM inside the builder, reading your ideal customer profile rather than a blank box.
See the suiteA library already in your brand
Around a hundred templates across thirty industries, from an EOFY checklist to a defect report. Turn on Use my brand and every one of them redraws in your colours, fonts and logo. Not one at a time. The library.
See the libraryA score you can argue with
Fit plus what they have done lately, out of 100, with every number in the model on one editable screen. Machine opens never count. When a rep disagrees with the score, you change the model rather than the rep.
See how it worksNo marketing seat count, and no second bill. See the whole marketing suite
Proof
Teams that run on Empiraa.
The same customers run Empiraa GPS and Empiraa Signal.
Businesses running on Empiraa
If it does not work out
There is nothing to get stuck in.
The reason most teams put this off is the switch, not the software. So the switch is built to be undoable.
Four reasons to just try it
You do not pay to find out
14 days free, and no credit card to start. If it is not for you, do nothing and it simply stops.
Nothing is deleted
At the end of the trial the workspace pauses until you add a card. Your data waits for you.
Your data comes in, and goes out
Import from a CSV with the columns mapped for you, export whenever you want, and it is never used to train AI models.
No seat commitment
Unlimited users on every plan, so trying it with the whole team costs exactly the same as trying it alone.
Learn morePricing
Three plans. Unlimited users on all of them.
We build a premium product and price it so a growing business can actually buy it. Good software should be affordable, so plans differ in volume, never in which parts you get, and every limit is metered on the workspace rather than per seat.
Launch
For growing teams putting a real sales system in place for the first time.
$82.50per month
$990 billed yearly, saving $198
Free migration and optimisation, worth up to $5,000
Explore Signal free14 days free. No credit card. Choose Annual on the next screen.
- Unlimited users. Every limit below is on the workspace, never per seat.
- 2,000 fresh prospects a month
- 10,000 contacts a month on those prospects
- 30,000 record limit
- 10 Spark searches a week
- 150 key contact reveals a week
- 250 company lookups a week
- 250 companies identified on your website a month
- 100 active deals, 5 pipelines
- 15 decks, 1,000 activities a month
- 500 ANI credits a month, 500 automation runs a month
- 1 GB storage
Most chosen
Drive
For teams that need more prospecting, outreach and follow-up capacity.
$207.50per month
$2,490 billed yearly, saving $498
Free migration and optimisation, worth up to $5,000
Explore Signal free14 days free. No credit card. Choose Annual on the next screen.
- Unlimited users. Every limit below is on the workspace, never per seat.
- 5,000 fresh prospects a month
- 25,000 contacts a month on those prospects
- 75,000 record limit
- 25 Spark searches a week
- 350 key contact reveals a week
- 700 company lookups a week
- 1,000 companies identified on your website a month
- 500 active deals, 10 pipelines
- 75 decks, 5,000 activities a month
- 2,500 ANI credits a month, 2,000 automation runs a month
- 5 GB storage
Command
For teams scaling sales activity across more contacts, pipelines and workflows.
$457.50per month
$5,490 billed yearly, saving $1,098
Free migration and optimisation, worth up to $5,000
Explore Signal free14 days free. No credit card. Choose Annual on the next screen.
- Unlimited users. Every limit below is on the workspace, never per seat.
- 13,000 fresh prospects a month
- 65,000 contacts a month on those prospects
- 195,000 record limit
- 65 Spark searches a week
- 700 key contact reveals a week
- 1,400 company lookups a week
- 5,000 companies identified on your website a month
- 1,000 active deals, Unlimited pipelines
- Unlimited decks, 25,000 activities a month
- 10,000 ANI credits a month, 10,000 automation runs a month
- 20 GB storage
Charged in the currency shown.
Free guide
Not ready to switch? Take the playbook.
Grow Your Sales in 2027 is free and works with or without Signal. A 10-minute health check that scores your sales system, the maths that turns a revenue target into a daily number, and the cold outreach rules in plain English. Two editions, so the rules are the ones that apply to you.
US edition
Thirty-nine pages. CAN-SPAM, TCPA and the Do Not Call rules in plain English, Florida included. Fourteen chapters and two worksheets.
Get the US editionAustralian edition
Thirty-four pages. The Spam Act and Do Not Call rules in plain English, with a compliance checklist you can follow. Fourteen chapters, worksheets at the back.
Get the Australian editionQuestions
The questions people ask first.
What is Empiraa Signal?
A CRM and more, for growing businesses. It finds companies that match your ideal customer, enriches them, runs the outreach from your own inbox, holds the follow-up, books the meeting, builds the deck and the proposal, tracks the deal and forecasts what will close. Six subscriptions worth of software in one system. See all features.
Is Empiraa Signal a CRM?
Yes, and more. It holds your accounts, contacts, deals and pipeline the way a CRM does. It is also the B2B prospect database you would otherwise buy Apollo for, the enrichment you would buy Clay for, the email sequences you would buy Smartlead or Instantly for, the booking link you would buy Calendly for, and the proposal and deck tool. One system, one bill, unlimited users. See what it replaces.
How is it priced?
Launch is $99 a month, Drive $249 and Command $549, for the whole workspace. Every plan includes unlimited users and every limit is metered on the workspace rather than per seat. Paying for the year gives you two months free. See pricing.
Why does Signal cost so much less than HubSpot?
Because you are buying one system instead of six, and because it is priced per workspace rather than per seat. A six tool stack at list prices, on the tiers a growing team usually ends up on, is about $12,108 a year for 5 people, checked September 2026, against $1,188 for Signal Launch with any number of users. The plans differ on volume rather than features, so the lower plan is not a cut down version. What Signal does not have is landing pages, a CMS, social publishing or a dialler. See the line by line swap.
Is there a free trial?
Yes. 14 days, with no credit card to start. Your workspace pauses until you add a card. Nothing is deleted, and you pick up where you left off.
Do I need a separate tool for prospect data?
No. Prospect Spark and company look up are part of Signal, with weekly limits metered on the workspace, so the whole team can use them without another per-seat subscription. More on Prospect Spark.
Can I bring my data across?
Yes. Accounts, contacts, prospects, deals and your price list all import from CSV, and ANI maps the columns whether the file came from HubSpot, Pipedrive, Salesforce or a spreadsheet. Switching from HubSpot.
How much can the AI do on its own?
Exactly what you allow. Autopilot has three modes and separate approval gates for changing records, sending emails and updating workflows, and it starts on the cautious setting. How Autopilot works.
How long does it take to set up?
An afternoon. Describe your ideal customer, connect your inbox, import your deals and write three sequence steps. You do not need a consultant and you do not need a sales operations hire first.
Question not answered here? Ask ANI and get a straight answer.
Find the deal that went quiet this week.
14 days free. No credit card. Unlimited users from the first minute.