Enterprise sales intelligence
vs a connected sales system.
ZoomInfo is one of the strongest platforms for B2B data and intent intelligence — a powerful fit for large revenue organisations. Signal is built for a different need: giving growing teams the data required to find relevant prospects, then providing the tools to reach them, follow up, build proposals and progress opportunities without a large annual commitment.
Enterprise B2B intelligence platform
Built for large enterprise revenue organisations that need deep B2B data, intent signals and a significant platform investment.
- Deep B2B database
- Strong intent data and buyer signals
- Enterprise sales intelligence
- Designed for large revenue organisations
Prospecting connected to the full sales workflow
Built for growing teams that want targeted prospecting, outreach, pipeline and proposals — without enterprise complexity or annual contracts.
- Find and enrich prospects
- Personalised AI outreach
- Automated follow-up
- Pipeline and deal management
- Sales content and proposals
- AI-guided next actions
Key day-to-day differences
| Area | | |
|---|---|---|
| Pricing | From ~$15,000/year, custom quote required | $49 AUD/month · $588/year · Unlimited users |
| Contract | Annual contract, may auto-renew | Month to month, cancel anytime |
| Prospect discovery | Deep B2B database — search, credit metered | AI-assisted — 150 companies per day on Launch |
| Contacts per month | ~417/month on referenced entry plan (~5,000/year) | Up to 60,000 included per month |
| Intent data | Strong capability — a key differentiator | Not Signal's primary focus |
| Pipeline management | Depends on bundle or connected systems | Built in |
| Sales decks / proposals | Not included as a core capability | Built in |
Feature comparison
ZoomInfo and Signal serve different market segments. ZoomInfo is built for enterprise scale — Signal is built for growing teams that want the full sales workflow without a large annual commitment.
Data and intelligenceZoomInfo leads on database depth and intent data — Signal focuses on targeted prospecting workflow
| Feature | | |
|---|---|---|
| B2B database depth | Deep, market-leading database | Targeted for prospecting — not enterprise scale |
| Intent data | Strong capability, a key differentiator | Not the platform's primary focus |
| Companies per month | Search dependent, credit metered | Up to 3,000 generated per month |
| Contacts per month | ~417/month on referenced entry plan (~5,000/year) | Up to 60,000 included |
| Cost to reveal a contact | Credit metered | Included — no credit charges |
Prospecting workflowBoth platforms identify prospects — Signal connects that directly to outreach and pipeline
| Feature | | |
|---|---|---|
| Daily prospecting workflow | Search and pull — requires manual action | AI-assisted daily discovery |
| Transparent self-serve pricing | Custom quote required | Yes — self-serve and transparent |
| Public pricing | Custom quote | Transparent and self-serve |
Pipeline and sales executionSignal covers outreach, pipeline and proposals natively — ZoomInfo depends on connected tools
| Feature | | |
|---|---|---|
| Outreach and sequences | Depends on bundle or connected systems | Built in, AI-personalised |
| Follow-up management | May depend on bundle or connected systems | AI-assisted follow-up |
| Pipeline and deal management | May depend on bundle or connected systems | Built in |
| Sales decks and proposals | Not included as a core capability | Built in |
| AI next actions | Capabilities vary by package | ANI across the full workflow |
Pricing and commitmentSignal is transparent, monthly and unlimited — ZoomInfo is enterprise-contracted and custom-quoted
| Feature | | |
|---|---|---|
| Transparent pricing | Custom quote | Self-serve, transparent |
| Month-to-month option | Annual contract based on referenced info | Yes — cancel anytime |
| Unlimited users | Seat and package dependent | Every plan |
| Annual cost | From ~$15,000/year referenced entry level | $588/year on Launch |
ZoomInfo pricing and features are based on publicly available information and may vary. The ~$15,000/year figure reflects publicly referenced entry-level pricing and does not represent a universal quote. Empiraa Signal is not affiliated with ZoomInfo.
~$15,000/year vs $588/year for your whole team.
ZoomInfo is priced on a custom annual quote with a 3-seat minimum. Signal is transparent, self-serve and month to month — with no annual contract required.
Enterprise Plan
per year
Based on referenced entry-level public information · Custom quote required
Pricing model
Custom quote · Annual contract
3-seat minimum referenced · Contract may auto-renew · No self-serve pricing
Prospecting allowance
~417 credits per month on referenced entry plan. Credit metered.
What that means
~417 contact exports per month
vs Signal's 60,000 revealed contacts per month on the Launch plan.
Included sales tools
- Deep B2B database and search
- Intent data and buyer signals
- Sales intelligence
- Integrations with CRM and outreach tools
Launch Plan
per month · $588/year
whole team · no annual contract · cancel anytime
Whole-team pricing
Whole team · $49 AUD/month
or choose from our higher plans for greater capacity. Drive $149/mo · Command $299/mo
Prospecting allowance
What that means
144× more revealed contacts per month than ZoomInfo's referenced entry plan — at a fraction of the annual cost.
Included sales tools
- Prospecting and contact discovery
- Outreach and follow-up
- Pipeline and deal management
- AI sales tools
- Sales content and proposals
Drive $149 · Command $299 · All plans AUD
Try Signal FreeView full Signal pricingAI comparison
Both platforms use AI.
They use it differently.
ZoomInfo uses AI across sales intelligence, account insights and go-to-market workflows. Signal's ANI is focused on the connected sales process, helping teams find prospects, personalise outreach, manage follow-up and decide what to do next.
AI for sales intelligence and go-to-market insights
- Account and contact intelligence
- Buying signals and intent
- Research and recommendations
- Go-to-market insights
AI across the sales workflow
- Find prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
The difference is focus. ZoomInfo uses AI to deepen sales intelligence and go-to-market insight, while Signal connects AI directly to the day-to-day sales workflow.
Which platform fits your sales team?
ZoomInfo may suit you if:
- —Enterprise sales intelligence is a major priority
- —You need deep company and contact data
- —Intent, account insights and go-to-market intelligence are important
- —You have the budget for an enterprise sales intelligence platform
- —You already use other systems to manage the wider sales workflow
Signal may suit you if:
- ✓You want prospecting connected directly to outreach and follow-up
- ✓You want pipeline management in the same workflow
- ✓You want AI focused on progressing sales opportunities
- ✓You want transparent whole-team pricing
- ✓You want to reduce the number of disconnected sales tools
Go beyond sales intelligence with a connected sales workflow.
150 companies a day
Build a steady flow of new target companies with Signal Launch.
Up to 60,000 revealed contacts a month
Reveal contacts across your target companies with predictable prospecting capacity.
One connected sales workflow
Move from prospect discovery to outreach, follow-up and pipeline without stitching together separate tools.
Go beyond disconnected sales tools.
Find prospects, personalise outreach, manage follow-up and move deals forward in one connected sales system.
No credit card required