Empiraa GPS vs Asana in brief
Both platforms help teams connect work to goals, but they solve different problems. Asana is a work-management platform with a Goals feature on Advanced and above. Empiraa GPS is a strategy-execution platform with built-in AI guidance across the plan, execution and reporting.
Work management with goal tracking
Best for teams managing projects, tasks and cross-functional work.
- Projects, tasks and portfolios
- Goals on Advanced and above
- Work-management dashboards
- Strong integrations ecosystem
Strategy execution with AI built in
Best for mid-market leadership teams seeking planning, execution and reporting in one system.
- AI-assisted strategy creation
- KPIs, OKRs, Rocks and custom frameworks
- Connected goals, actions, owners and meetings
- Board-ready reporting from live strategy data
Key buying decisions
| Factor |  Asana |  Empiraa GPS |
|---|---|---|
| Best fit | WORK MANAGEMENTTeams managing projects and tasks | STRATEGY EXECUTIONMid-market leadership teams |
| What it is built for | TASKS & PROJECTSWork management with Goals layered on | STRATEGYPurpose-built strategy execution |
| AI | WORK AIAutomates status, fields and workflows | AI STRATEGISTBuilt-in AI helps build and drive the plan |
| Frameworks | LIMITEDOKRs through Goals with limited customisation | INCLUDEDKPIs, OKRs, Rocks and custom models |
| Pricing | PER SEATA$41.49 per user/month billed monthly | UNLIMITED SEATSFrom A$99/month |
Feature comparison
Compare the capabilities that matter when choosing between a work-management platform with goals and a purpose-built strategy-execution system.
Planning and frameworksGPS is built around strategy frameworks · Asana centres on projects with a Goals layer
| Feature | Asana | Empiraa GPS |
|---|---|---|
| Strategy-plan creation | Via projects and Goals | AI-guided or template-based |
| Document upload as starting point | Not a core strategy setup workflow | Included |
| Templates | Included | Included |
| Goals, actions and measures | Goals on Advanced and above | Included |
| KPIs | Manual or custom-field based | Included |
| OKRs | Goals with limited customisation | Included |
| Rocks or EOS-style structures | Not core | Included |
| Custom frameworks | Not core | Included |
| Custom strategy models | Not core | Included |
| Multiple plans and department views | Via projects and portfolios | Included |
Execution and accountabilityBoth connect work to owners · GPS ties strategy, meetings and actions together
| Feature | Asana | Empiraa GPS |
|---|---|---|
| Goal and action owners | Included | Included |
| Progress tracking and due dates | Included | Included |
| Status and health indicators | Including AI-drafted status | AI-powered strategy health |
| Stalled-priority detection at strategy level | Not core | Via built-in AI |
| Goal-to-work connections | Included | Included |
| Organisation-wide visibility | Included | Included |
| Strategy meetings and agendas | Not core | Included |
| Meeting actions connected to strategy | Can be managed as tasks | Included |
| Accountability chart or ownership map | Not core | Included |
AI and strategic guidanceBoth have AI · Asana automates work while GPS provides strategic guidance
Both platforms use AI. The relevant difference is what the AI is designed to do. Asana AI helps teams automate and summarise work. Empiraa GPS uses built-in AI across the live strategy to help leadership build, monitor and adapt the plan.
| Feature | Asana | Empiraa GPS |
|---|---|---|
| AI available on the compared plan | AI Studio Basic on Advanced | Built-in AI |
| AI-drafted status updates and summaries | Included | Included |
| Workflow automation and AI agents | AI Studio; AI Teammates is an add-on | Strategy-focused rather than workflow-agent focused |
| AI-assisted strategy creation | Not core | Built-in AI |
| AI-generated goals and actions | Smart goal assistance | Built-in AI |
| Strategy-health checks and risk detection | Not core | Built-in AI |
| Recommended next steps for leadership | Not core | Built-in AI |
| AI across goals, KPIs, meetings and progress | Not a unified strategy layer | Built-in AI |
Dashboards and reportingAsana reports on work · GPS produces strategy and board-ready reporting
| Feature | Asana | Empiraa GPS |
|---|---|---|
| Dashboards and performance views | Included | Included |
| Executive and board-ready strategy reporting | Not core | Included |
| Risk reporting | Work and project risk views | AI-powered |
| Custom dashboards | Included | Included |
| PDF export of a board-ready strategy pack | Not core | Included |
| Automated executive summaries | Smart summaries of work | Strategy executive summaries |
| Cross-tool BI integrations | Salesforce, Tableau and Power BI on Advanced | Available through integrations |
| Historical strategy performance | Work reporting context | Included |
Pricing, rollout and supportPer-seat Asana pricing · Published GPS starting price with unlimited seats
| Feature | Asana | Empiraa GPS |
|---|---|---|
| Published price | A$41.49/user/month billed monthly | From A$99/month |
| Seat model | Per user, cost rises with headcount | Unlimited seats |
| AI included on compared plan | Work AI included | Built-in AI strategist |
| Custom strategy frameworks | Not core | Included |
| Self-guided and template setup | Included | Included |
| Guided onboarding | Plan or service dependent | Included |
| Migration assistance | Service dependent | Included |
| Final rollout model | Per-seat SaaS rollout | Tailored strategy rollout |
Flat pricing vs per-seat growth
Asana Advanced charges for every user you add. Empiraa GPS includes unlimited seats from a published starting price, so leadership visibility does not become more expensive as more people participate.
From A$99/month
- Published starting price
- Unlimited seats
- Built-in AI strategist included
- Planning, execution and reporting connected
- Final rollout tailored to your organisation
A$41.49 per user/month
Asana Advanced, billed monthly
- Per-seat pricing
- Cost rises with every user added
- Goals included on Advanced and above
- AI Studio Basic included
- AI Teammates is a paid add-on
- Annual billing is cheaper but requires annual commitment
Asana Advanced pricing from Asana’s Australian pricing page, billed monthly in AUD and current at the time of writing. A limited-time promotional rate may apply to eligible new customers.
AI comparison
Both platforms have AI. They use it differently.
Empiraa GPS’s built-in AI strategist is called ANI. It works across the goals, KPIs, actions, meetings and progress already inside the platform.
Asana AI
- Drafts status updates and summaries
- Auto-fills fields and supports workflow automation
- AI Studio helps build work automations
- AI Teammates can coordinate work as an add-on
- Focused on moving tasks and projects forward
ANI, the built-in AI strategist
- Helps build and adapt the strategy
- Identifies stalled priorities and risks
- Works across live goals, KPIs, actions, meetings and progress
- Recommends what leadership should focus on next
Asana’s AI helps your team do the work. ANI helps your leadership run the strategy.
Learn about ANIWhich platform fits your organisation?
Choose Asana if your team needs to manage the work.
Your primary need is organising projects, tasks and cross-functional workflows, with Goals connected to the work your teams already manage.
Choose Empiraa GPS if your leadership needs to run the strategy.
You want strategy planning, execution, board-ready reporting and built-in AI guidance in one connected system with unlimited seats.
Moving from Asana to Empiraa GPS
Use your existing Asana goals, projects and documents as the starting point for the strategy layer in GPS.
Bring your goals and priorities
Use existing Asana goals, projects and documents as the starting point.
Confirm the strategy structure
Review priorities, ownership, KPIs and actions with leadership.
Begin running strategy
Track progress, run strategy meetings and let ANI surface risks and next steps.
You can keep Asana for day-to-day task execution. Empiraa GPS sits above it as the system where leadership runs the strategy.
Get the strategist, not just the software.
See how Empiraa GPS combines planning, execution and built-in AI guidance in one connected system.