Empiraa GPS vs Ninety in brief
Both platforms help leadership teams turn strategy into execution and hold owners accountable. Ninety is built specifically around EOS. Empiraa GPS is framework agnostic, supporting KPIs, OKRs, Rocks and custom models with built-in AI guidance across the plan.
Purpose-built EOS software
Best for teams committed to running the EOS model and weekly execution rhythm.
- V/TO, Rocks and Scorecard
- L10 weekly meetings
- Accountability Chart and Issues
- AI available on higher tiers
Strategy execution with AI built in
Best for mid-market leadership teams that want to run strategy using their own framework.
- AI-assisted strategy creation
- KPIs, OKRs, Rocks and custom frameworks
- Connected goals, actions, owners and meetings
- Board-ready reporting from live strategy data
Key buying decisions
| Factor |  Ninety |  Empiraa GPS |
|---|---|---|
| Best fit | EOS TEAMSTeams committed to the EOS model | MID-MARKETMid-market leadership teams |
| Methodology | EOS-FOCUSEDBuilt around the EOS system | FRAMEWORK AGNOSTICKPIs, OKRs, Rocks and custom models |
| AI on the compared plan | NOT ON ESSENTIALSMaz AI requires the Thrive tier | BUILT INAI strategist included |
| Pricing | PER SEATUS$12 per user/month on Essentials | UNLIMITED SEATSFrom A$99/month |
| Reporting | EOS SCORECARDScorecard, meetings and exports | BOARD-READYReporting from live strategy data |
Feature comparison
Compare the capabilities that matter when choosing between an EOS-specific platform and a framework-agnostic strategy-execution system.
Planning and frameworksGPS supports multiple frameworks · Ninety is built specifically around EOS
| Feature | Ninety | Empiraa GPS |
|---|---|---|
| Strategy-plan creation | Via V/TO and EOS structure | AI-guided or template-based |
| Document upload as starting point | Not a core setup workflow | Included |
| Templates | EOS templates | Included |
| Goals, Rocks and actions | Rocks and To-Dos | Included |
| KPIs and measurables | Scorecard | Included |
| OKRs | Not part of the EOS model | Included |
| Rocks or EOS-style structures | Native | Included |
| Custom frameworks | Not included | Included |
| Custom strategy models | Not included | Included |
| Multiple and department plans | Structured by teams and EOS entities | Included |
Execution and accountabilityBoth are strong on execution · GPS adds broader planning and AI health checks
| Feature | Ninety | Empiraa GPS |
|---|---|---|
| Goal and action owners | Included | Included |
| Progress tracking and due dates | Included | Included |
| Status and health indicators | Scorecard | AI-powered |
| Stalled-priority detection | Only on the top plan | Built-in AI |
| Goal-to-action connections | Item linking | Included |
| Organisation-wide visibility | Included | Included |
| Weekly meeting rhythm | L10 meetings | Included |
| Quarterly and annual planning | Accelerate and above | Included |
| Accountability Chart | Included | Included |
| Issues and blockers | Issues tool | Risk and blocker tracking |
AI and strategic guidanceNo AI on Ninety Essentials · Built-in AI strategist in GPS
Ninety has a capable EOS-grounded AI companion called Maz, but it is not included on Essentials. Empiraa GPS includes built-in AI guidance across the live strategy.
| Feature | Ninety | Empiraa GPS |
|---|---|---|
| AI on the compared plan | Not included | Built-in AI |
| AI-assisted strategy creation | Maz on Thrive | Included |
| AI-generated goals and actions | SMART Rock Creator on Thrive | Included |
| Strategy-health checks and risk detection | Scorecard Optimizer on Thrive | Included |
| Stalled-priority detection | Not included on Essentials | Included |
| Recommended next steps | Ask Maz on a higher tier | Included |
| AI across live strategy data | Ask Maz on a higher tier | Included on every plan |
| AI support for meetings and reporting | AI Meeting Prep on Thrive | Included |
Dashboards and reportingNinety centres on EOS Scorecards · GPS produces board-ready strategy reporting
| Feature | Ninety | Empiraa GPS |
|---|---|---|
| Dashboards and performance views | Scorecard | Included |
| Executive and board-ready reporting | Not core | Included |
| Risk reporting | Not included as a dedicated output | AI-powered |
| Insights and advanced analytics | Accelerate and above | Included |
| PDF and CSV export | Included | Included |
| Automated executive summaries | Not included on Essentials | Built-in AI |
| Custom dashboards | Higher-tier capability | Included |
| Reporting across flexible frameworks | EOS-centred | Included |
Pricing, rollout and supportPer-seat EOS pricing · Unlimited-seat GPS with AI included
| Feature | Ninety | Empiraa GPS |
|---|---|---|
| Published price | US$12/user/month | From A$99/month |
| Seat model | Per user | Unlimited seats |
| AI included on compared plan | Not included | Included |
| Framework flexibility | EOS-focused | Included |
| Free onboarding and data upload | Included | Included |
| Ongoing support | Seven-day chat support | Included |
| Setup fees | No setup fee | No setup fee |
| Quarterly and annual planning | Accelerate and above | Included |
| Advanced insights | Accelerate and above | Included |
Per-seat EOS pricing vs unlimited-seat strategy execution
Ninety Essentials has a lower entry price for a small team, but every additional paid user increases the cost. Empiraa GPS includes unlimited seats and built-in AI guidance from a published starting price.
From A$99/month
- Published starting price
- Unlimited seats
- Built-in AI strategist included
- KPIs, OKRs, Rocks and custom frameworks
- Planning, execution and reporting connected
US$12 per user/month
Ninety Essentials
- Per-seat pricing
- Cost rises with every paid user
- No AI on Essentials
- Insights require Accelerate or above
- Quarterly and annual planning require Accelerate or above
- Maz AI requires Thrive
- Built specifically around EOS
Ninety Essentials pricing from Ninety’s official pricing page, shown in USD per user per month and current at the time of writing. A promotional rate may apply. Empiraa GPS pricing is shown in AUD.
AI comparison
Both platforms have AI. They use it differently.
Empiraa GPS’s built-in AI strategist is called ANI. It works across goals, KPIs, actions, meetings and progress, regardless of the framework your organisation uses.
Maz, Ninety’s AI companion
- Answers questions using EOS business data
- Helps draft SMART Rocks and Seats
- Supports Scorecard optimisation
- Assists with meeting preparation
- Grounded in EOS
- Only available on the higher Thrive plan
ANI, the built-in AI strategist
- Helps build and adapt the strategy using any framework
- Identifies stalled priorities and risks
- Works across goals, KPIs, actions, meetings and progress
- Recommends what leadership should focus on next
- Included across GPS plans
Maz helps EOS teams run EOS more effectively on Ninety’s higher tier. ANI is the strategist built into Empiraa GPS from the start.
Learn about ANIWhich platform fits your organisation?
Choose Ninety if your organisation is committed to EOS.
You want software that mirrors the EOS model, including V/TO, Rocks, Scorecard, Accountability Chart, Issues and the weekly L10 meeting rhythm.
Choose Empiraa GPS if you want to run strategy your way.
You want strategy execution across KPIs, OKRs, Rocks or a custom framework, with built-in AI guidance, board-ready reporting and unlimited seats.
Moving from Ninety to Empiraa GPS
Use your existing V/TO, Rocks, Scorecard and Accountability Chart as the starting point for setup in GPS.
Bring your current plan
Use your existing V/TO, Rocks, Scorecard and measures as the starting point.
Confirm the structure
Review priorities, ownership, KPIs and actions with leadership in the framework that suits your organisation.
Begin running strategy
Track progress, run meetings and let ANI surface risks and next steps.
You can keep your Rocks, Scorecard and weekly operating rhythm. GPS supports EOS-style execution without locking the whole strategy into one methodology.
Get the strategist, not just the software.
See how Empiraa GPS combines planning, execution and built-in AI guidance in one connected system.