Both platforms
Two platforms. One question: which one.
Empiraa GPS and Empiraa Signal do two different jobs for two different kinds of business. They are bought separately, each works on its own, and they connect when you want them to. This page is the straight comparison.
- Buy one or both
- Each works on its own
- ANI built into both
Side by side
The same seven questions, answered for both.
No winner at the bottom. They answer different problems, so the useful thing is which set of answers sounds like your business.
| Question | ![]() | ![]() |
|---|---|---|
| What it does | Turns a strategy into goals with owners, live KPIs and progress every team can see. | Finds who to call, sends the follow-up, builds the quote and forecasts what will close. |
| Who it is for | Established organisations whose plan crosses several teams or sites. | Growing businesses that sell to other businesses. |
| The problem it solves | The plan was written properly and then the quarter started. | The work was quoted and then nobody chased it. |
| Who uses it day to day | Leadership, department heads, and whoever owns a goal. | Anyone who sells, including the people who only sell part of the time. |
| What it replaces | The strategy deck, the spreadsheet of KPIs, and the meeting held to assemble a status update. | A prospecting tool, a booking link, proposal software and whatever holds the pipeline. |
| How it is priced | Agreed in the demo, against the shape of your organisation. | Published, with unlimited users on every plan. |
| How you start | A 15 minute demo, because a plan has to be loaded before it is worth looking at. | A 14 day free trial. No credit card, and you can set it up in an afternoon. |
In the app
What each one looks like.
Same frame, different platform. The screen, the audience, the outcomes and what happens next all change.
For growing businesses
Your CRM and the five tools around it.
The CRM, the prospect database, the enrichment, the email sequences, the booking link and the proposals, in one system with unlimited users.
- Find. Companies that look like your best customers, with the buying roles already on them.
- Reach. Follow-up that sends from your own inbox and stops the moment somebody replies.
- Quote. Proposals priced from one catalogue, sent as a link you can see being read.
- Close. A weighted forecast you did not build by hand, and the deals that are lying to you.
14 days free. No credit card. Unlimited users.

Together
What happens when you connect them.
Nothing here is required. Each platform is complete on its own. This is what you get if you end up running both.
Three things
Sales performance feeds the plan
A revenue goal in Empiraa GPS can read from what is actually happening in the pipeline, instead of from a number somebody typed in at the end of the month.
A pipeline change becomes a risk on a goal
When the forecast moves, the goal it belongs to moves with it, and the owner sees it before the quarterly review does.
ANI sees both sides
The same AI is in both. Connected, it can answer a question about the plan using what it knows about the pipeline, without anybody reconciling two systems.
More about ANIQuestions
What people ask about the two.
Do I have to buy both?
No. Each one is bought separately and works on its own. Plenty of businesses only ever use one, and almost everybody who uses both started with one and added the other later.
Which one should I start with?
If the plan is the thing that never happens, Empiraa GPS. If it is the deals, Empiraa Signal. As a rule of thumb, Empiraa Signal suits growing businesses and Empiraa GPS suits established organisations whose plan crosses several teams or sites. Answer three questions instead.
Are they priced together?
No. Empiraa Signal has published pricing with unlimited users on every plan. Empiraa GPS is agreed in the demo, because what it costs depends on the shape of your organisation. See Empiraa Signal pricing.
What does connecting them actually do?
It lets a goal in Empiraa GPS read from live sales activity in Empiraa Signal, so a change in the pipeline shows up as a risk against the goal it belongs to, without anybody reconciling two systems.
Is ANI in both?
Yes, and it is never sold separately. There is no extra licence and nothing to switch on. When both platforms are connected, ANI can also see across them. More about ANI.
Start with Empiraa Signal or Empiraa GPS.
You can add the other later. Almost everybody does it in that order.
Sales
Your CRM and the five tools around it.
For growing businesses.
Start free trial14 days free. No credit card. Unlimited users.
See Empiraa SignalStrategy
Makes the plan actually happen.
For established organisations.
Book a 15-minute demoA working session, not a pitch.
See Empiraa GPS

