HubSpot manages your existing pipeline.
Signal creates new pipeline too.
HubSpot Sales Hub is a strong CRM for teams that already have leads to manage. Signal is intentionally more focused on the sales workflow — combining prospect discovery, personalised outreach, pipeline, follow-up and proposals so teams can both create and manage pipeline from one platform.
Mature CRM and customer platform
Built for teams that want a deep CRM, marketing automation and a broad ecosystem across sales, marketing and service.
- Mature CRM and pipeline management
- Email sequences at Professional
- Marketing automation across the wider platform
- Strong contact and account management
Prospecting connected to the full sales workflow
Built for teams that want to find prospects and work them through to close — without needing a separate data provider, CRM or proposal tool.
- Find and enrich prospects
- Personalised AI outreach
- Automated follow-up
- Pipeline and deal management
- Sales content and proposals
- AI-guided next actions
Key day-to-day differences
| Area |  | |
|---|---|---|
| Prospect discovery | No native prospecting database in Sales Hub — typically requires a separate data provider | AI-assisted discovery — 150 companies per day on Launch |
| Contact data | Import, capture or bring existing contacts | Up to 60,000 contacts included per month |
| Email outreach | Sequences included at Professional | Personalised AI outreach built in |
| Pipeline / CRM | Strong, mature CRM and pipeline management | Built-in pipeline and opportunity management |
| Sales proposals | Not a core Sales Hub capability | Built in |
| AI next actions | AI capabilities vary across products and tiers | ANI guides next actions across the workflow |
| Team and pricing | $100/seat/month at Professional | Unlimited users at a flat monthly price |
Feature comparison
Both platforms support the sales process. The key difference is where each starts — and how much of the workflow each covers natively.
Prospect discovery and dataSignal includes built-in prospecting — HubSpot Sales Hub typically relies on external data providers
| Feature | | |
|---|---|---|
| Native prospect database | No native prospecting in Sales Hub — typically paired with a separate data source | Built-in with Prospect Spark |
| Companies per month | Bring or capture existing contacts | Up to 3,000 generated |
| Contacts per month | Import, capture or bring existing | Up to 60,000 included |
| Replaces a data provider | Typically connected to or paired with Apollo, ZoomInfo or Lusha | Prospect discovery included |
Outreach and engagementBoth platforms include outreach — Signal AI-personalises each message from prospect context
| Feature | | |
|---|---|---|
| Email outreach / sequences | Included at Professional tier | Built in, AI-personalised |
| Personalised messaging | Templates and sequences | AI-generated using prospect context |
| Scheduling | Meetings tool included | Built in |
Pipeline and CRMHubSpot leads on CRM depth — Signal covers the core sales workflow in one place
| Feature | | |
|---|---|---|
| Pipeline management | Strong, mature CRM pipeline | Built-in pipeline and deal management |
| Contact and account management | Deep, mature CRM | Sales-focused contact and deal management |
| Follow-up management | Good via sequences and tasks | AI-assisted follow-up |
| Marketing automation | Strong across the wider HubSpot platform | Not Signal's focus |
Sales content and proposalsSignal includes built-in proposal and deck tools — HubSpot Sales Hub does not include this natively
| Feature | | |
|---|---|---|
| Sales decks and proposals | Not a core Sales Hub capability | Built in |
| Sales content creation | Via broader HubSpot tools | AI-assisted content built in |
AI capabilitiesHubSpot AI works across its CRM platform — Signal's ANI is focused on the sales workflow
| Feature | | |
|---|---|---|
| AI across the platform | Capabilities vary by Hub and tier | ANI across the full sales workflow |
| AI-guided next actions | Available, varies by product | ANI guides next actions |
| AI outreach personalisation | Via AI content tools | Built in, context-aware |
Pricing and team accessSignal is flat-rate for the whole team — HubSpot Sales Hub Professional is per seat
| Feature | | |
|---|---|---|
| Unlimited users | $100/seat/month at Professional | Every plan |
| Flat monthly pricing | Per seat | Yes |
| Built-in prospect data | Requires a separate data tool | Included |
HubSpot pricing and features are based on publicly available information for Sales Hub Professional and may vary. Empiraa Signal is not affiliated with HubSpot.
$100 per seat vs $49 for your whole team.
HubSpot Sales Hub Professional is priced per seat with no native prospect database. Signal gives your whole team prospecting, outreach, pipeline and proposals for one flat monthly price.
Sales Hub Professional
per seat / month
Based on referenced monthly pricing
Per-seat pricing
$100
1 seat
$300
3 seats
$500
5 seats
Included sales tools
- No prospecting data
- Sequences and email outreach
- CRM and pipeline management
- Meetings and scheduling
- Deal and contact tracking
- Integrations and automation
Launch Plan
per month
whole team · no per-seat charges
Whole-team pricing
Whole team · $49 AUD/month
or choose from our higher plans for greater capacity. Drive $149/mo · Command $299/mo
Prospecting allowance
What that means
Built-in prospecting that replaces the separate data provider HubSpot doesn't include.
Included sales tools
- Prospecting and contact discovery
- Outreach and follow-up
- Pipeline and deal management
- AI sales tools
- Sales content and proposals
Drive $149 · Command $299 · All plans AUD
Try Signal FreeView full Signal pricingSwitching from HubSpot?
Free until your contract ends
Signal covers the remainder of your HubSpot Sales Hub term for up to 90 days so you do not need to pay for both platforms at once.
Free migration
Signal will help move your contacts, deals and pipeline data into Signal.
Covers up to 90 days of remaining HubSpot Sales Hub term. Customer must identify that they are switching from HubSpot to claim the offer.
The real cost of a HubSpot sales stack
Three tools to do what Signal does in one.
A HubSpot sales setup is really three subscriptions. Signal is one screen.
One system, replacing three
Prospect Hub
replaces a data tool
ZoomInfo, Apollo, Lusha
Deals Pipeline
replaces HubSpot Sales Hub
manage the pipeline
Proposal & Deck Hub
replaces your proposal tool
close the deal
Three logins and thousands a year, or one login at $49 a month, unlimited users.
AI comparison
Both platforms use AI.
They use it differently.
HubSpot uses AI across CRM, marketing, sales and service workflows. Signal's ANI is focused on the sales process, helping teams find prospects, personalise outreach, manage follow-up and decide what to do next.
AI across the HubSpot platform
- CRM assistance
- Sales automation
- Marketing workflows
- Content and service tools
AI across the sales workflow
- Find prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
The difference is focus. HubSpot applies AI across a broad customer platform, while Signal uses AI to connect the day-to-day sales workflow.
Which platform fits your sales team?
HubSpot may suit you if:
- —You want a broad CRM and customer platform
- —Marketing, sales and service need to work in one ecosystem
- —Your team already uses HubSpot across multiple functions
- —You are comfortable with per-seat and tiered product pricing
Signal may suit you if:
- ✓Your priority is prospecting and sales execution
- ✓You want prospecting connected directly to outreach and follow-up
- ✓You want pipeline management in the same workflow
- ✓You want whole-team pricing without adding seats as the team grows
- ✓You want AI focused on progressing sales opportunities
Go beyond CRM admin with a connected sales workflow.
150 companies a day
Build a steady flow of new target companies with Signal Launch.
Up to 60,000 revealed contacts a month
Reveal contacts across your target companies without adding another prospecting platform.
One connected sales workflow
Move from prospecting to outreach, follow-up and pipeline without stitching together separate sales tools.
Go beyond disconnected sales tools.
Find prospects, personalise outreach, manage follow-up and move deals forward in one connected sales system.
No credit card required