Lusha is built for contact data.
Signal connects the sales workflow.
Lusha is primarily built around B2B contact data and enrichment — a strong fit for teams that already have a CRM and outreach stack. Signal starts with prospect discovery and continues through outreach, follow-up, pipeline, proposals and next actions in the same system.
B2B contact data and enrichment platform
Built for teams that want verified contact data and enrichment for their existing sales stack.
- B2B contact and company database
- Contact and account enrichment
- Browser extension for data capture
- Integrations with CRM and sales tools
Prospecting connected to the full sales workflow
Built for teams that want prospecting connected directly to outreach, follow-up, deals and the wider sales workflow.
- Find and enrich prospects
- Personalised AI outreach
- Automated follow-up
- Pipeline and deal management
- Sales content and proposals
- AI-guided next actions
Key day-to-day differences
| Area |  | |
|---|---|---|
| Prospecting | Primarily search and list building | AI-assisted discovery — 150 companies per day on Launch |
| Contact enrichment | Core capability, credit metered | Built into the workflow, no per-reveal credits |
| Email outreach | Available through Lusha's wider offering | Personalised AI outreach built in |
| Follow-up | Not the platform's primary focus | AI-assisted follow-up connected to deal context |
| Pipeline management | Not a primary focus | Built-in pipeline and deal management |
| Sales decks / proposals | Not a core capability | Built in |
| Team and pricing | $69.90/seat/month — 2 seats included on Pro | Unlimited users at a flat monthly price |
Feature comparison
Both platforms provide B2B data. The difference is how far each extends into the sales process.
Prospecting and contact dataBoth platforms provide B2B contact data — Lusha focuses on data enrichment, Signal on daily prospecting workflow
| Feature | | |
|---|---|---|
| B2B contact and company data | Core capability | Included in prospect discovery |
| New company sourcing | Primarily search and list building | Built-in daily prospecting with Prospect Spark |
| Companies per month | Search and list dependent | Up to 3,000 generated |
| Contacts per month | ~600 credits/seat on Pro | Up to 60,000 included |
| Cost to reveal a contact | ~1 credit per email, ~10 per phone on Pro | Included — no per-reveal credits |
| Browser extension | Core feature for enrichment | Not a primary feature |
| CRM enrichment | Strong capability | Within the Signal workflow |
Outreach and engagementSignal's AI outreach is built into the workflow — Lusha outreach is available through integrations
| Feature | | |
|---|---|---|
| Personalised email outreach | Available through Lusha's wider offering and integrations | Built in, AI-personalised |
| Outreach sequences | Via integrations | Built in |
| Scheduling | May require connected tools | Built in |
Pipeline and dealsSignal manages the full pipeline — Lusha focuses on the data that feeds into other tools
| Feature | | |
|---|---|---|
| Follow-up management | Not the platform's primary focus | AI-assisted follow-up |
| Pipeline and deal management | Not the platform's primary focus | Built-in pipeline and opportunity management |
| Sales decks and proposals | Not a core capability | Built in |
AI capabilitiesLusha applies AI to data quality — Signal ANI works across the full sales workflow
| Feature | | |
|---|---|---|
| AI for contact/data quality | Core to data enrichment | Included |
| AI-guided next actions | Recommendations available within Lusha's wider offering | ANI guides next actions across the full workflow |
| AI outreach personalisation | Not a primary feature | Built in |
Pricing and team accessSignal is flat-rate for the whole team — Lusha Pro is per seat with credits
| Feature | | |
|---|---|---|
| Unlimited users | $69.90/seat/month on Pro — 2 seats included | Every plan |
| Flat monthly pricing | Per seat | Yes |
| No per-reveal credits | Credit metered | No credit charges |
| Annual contract required | Monthly billing available | Month to month |
$69.90 per seat vs $49 for your whole team.
Lusha Pro gives each seat approximately 600 credits per month — consumed as you reveal contact data. Signal Launch gives your whole team defined prospecting capacity for one flat monthly price.
Pro Plan
per seat / month
2 seats included on Pro
Per-seat pricing
$139.80
2 seats
$209.70
3 seats
$349.50
5 seats
Prospecting allowance
Credits are used when contact data is revealed or enriched.
What that means
≈ 600 work email reveals
or
≈ 60 mobile number reveals
depending on which data types you reveal. Credit usage varies by action.
Included sales tools
- Contact and company data
- CRM enrichment
- Browser extension
- Integrations with your stack
Launch Plan
per month
whole team · no per-seat charges
Whole-team pricing
Whole team · $49 AUD/month
or choose from our higher plans for greater capacity. Drive $149/mo · Command $299/mo
Prospecting allowance
What that means
Defined prospecting where you don't have to compromise choosing phone numbers vs emails based on credit usage.
Included sales tools
- Prospecting and contact discovery
- Outreach and follow-up
- Pipeline and deal management
- AI sales tools
- Sales content and proposals
Drive $149 · Command $299 · All plans AUD
Try Signal FreeView full Signal pricingAI COMPARISON
Both platforms use AI.
They use it differently.
Lusha applies AI to contact data quality and enrichment. Signal's ANI works across the full sales workflow — from finding prospects to deciding what happens next.
AI for data quality and enrichment
- AI for contact data quality and verification
- Enrichment and data recommendations
- AI within prospecting and sales intelligence workflows
ANI — AI across the sales workflow
- Find and surface relevant prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
Which platform fits your sales team?
Lusha may suit you if:
- —You already have an established CRM and outreach stack
- —Your main need is verified contact and company data
- —You want to enrich records inside existing systems
- —Your team is comfortable working across multiple sales tools
Signal may suit you if:
- ✓You want prospecting, outreach, follow-up and pipeline in one system
- ✓Your team loses time moving between disconnected tools
- ✓You want AI supporting the work after a prospect is found
- ✓You want personalised outreach, decks and proposals in the same platform
- ✓You want simple flat pricing for the whole team
Go beyond contact data with a connected sales workflow.
150 companies a day
Build a steady flow of new target companies with Signal Launch.
Up to 60,000 revealed contacts a month
Reveal contacts across your target companies without relying on a separate contact-data platform.
One connected sales workflow
Move from prospecting to outreach, follow-up and pipeline in the same system.
Go beyond disconnected sales tools.
Find the right contacts, personalise outreach, manage follow-up and move opportunities forward in one connected sales system.
No credit card required