The two tools
What Lusha and Signal each do
Lusha and Signal can both support prospecting, but they are built around different parts of the sales process.
What Lusha is
A B2B contact data and sales intelligence tool. It finds and verifies emails and phone numbers and enriches records, usually to feed an existing CRM and outreach stack.
What Empiraa Signal is
An AI-powered sales system. It finds prospects, reveals verified contacts, runs personalised outreach, and manages follow-up and pipeline, with ANI guiding the next action, all in one place.
Lusha vs Empiraa Signal
Compare Lusha and Signal
The biggest difference is not whether each platform can help with prospecting. It is how much of the sales workflow each platform is designed to manage.
At $49, Signal reveals more, keeps what matters, and actually works the leads. Lusha stops at the contact.
| Empiraa Signal (LAUNCH) | Lusha (Pro) | |
|---|---|---|
| Price and users | $49/mo, unlimited users | ~$49–52 per user/mo, 2 seats |
| B2B contact and company data | ✓Included in prospect discovery | ✓Core capability |
| New prospect sourcing | ✓Built-in daily prospecting (Prospect Spark) | ~Manual search and list building |
| Cost to reveal a contact | ✓Included, no per-reveal credits | ✗Metered by credits (1 per email, 10 per phone) |
| Personalised outreach | ✓Built in | ~Via Lusha’s broader offering and integrations |
| Follow-up and pipeline | ✓Built-in pipeline and opportunity management | ✗Not the platform’s primary focus |
| Sales decks and proposals | ✓Create personalised decks and proposals | ✗Not a core capability |
| AI-guided next actions | ✓ANI guides next actions across the workflow | ~Recommendations within Lusha’s broader offering |
| Scheduling | ✓Built in | ~May need connected tools |
Product capabilities may vary by plan and can change over time. This comparison reflects publicly available product information reviewed at the time this page was published.
Try Signal FreeWhat Lusha does
Lusha is built around B2B data and sales intelligence
Lusha helps sales teams find verified contact and company information, enrich existing records and identify potential buyers. It can fit well into a sales stack that already includes a CRM, outreach tools and established sales processes.
Its strength is helping teams access and act on B2B data. Depending on the selected plan and setup, teams may also use Lusha for signals, recommendations, prospecting workflows and integrations with other sales tools.
Lusha’s strengths
- Verified B2B contact and company data
- Record enrichment for existing CRM data
- Browser extension for quick lookups
- Integrations with established sales stacks
Best suited to
- Teams that need better contact data
- Stacks that already have outreach and CRM
- Enriching records in existing systems
Lusha can be a strong choice when better contact data is the main gap in your existing sales stack.
What Empiraa Signal does
Signal connects prospecting with the work that happens next
Empiraa Signal is an AI-powered sales system that brings prospect discovery, personalised outreach, follow-up and pipeline management into one connected workflow.
Instead of finding a contact and then moving between separate tools, your team can use Signal to identify prospects, create relevant sales content, manage conversations, track opportunities and decide what to do next.
- Find up to 250 new companies to prospect each day
- Create personalised emails, decks and proposals
- Manage follow-up without losing track of opportunities
- Keep your pipeline and sales activity connected
- Use ANI to plan the next best action
- Let prospects book meetings directly with your team
Signal capabilities
- Prospect discovery and enrichment
- Personalised email outreach
- Sales decks and proposals
- Follow-up and pipeline management
- ANI-guided next actions
- Built-in scheduling
Plans start from
- Unlimited users on every plan
- 14-day free trial
- View Signal pricing
One connected workflow
Replace disconnected sales steps with one system
A typical sales workflow can involve separate tools for contact data, outreach, scheduling, sales content and pipeline management.
Signal can bring those steps together so your prospect information, communication, follow-up and opportunities stay connected.
See how Signal supports the full sales workflow
Prospect Spark
Find relevant prospects every day
Build targeted prospect lists using the industries, locations, roles and business criteria that matter to your team.
Try Signal Free
Prospect Spark generating a matched list of companies
Personalised outreach
Create outreach with more context
Use prospect and company information to create personalised emails, sales decks and proposals without starting from a blank page.
Try Signal Free
Signal outreach and personalised email creation
Pipeline management
Keep every opportunity moving
Manage conversations, follow-up and pipeline activity in one place so fewer prospects go cold between tools.
Try Signal Free
Signal pipeline and deal board
AI guidance
Let ANI guide the next action
ANI helps your team prioritise work, identify the next best action and keep sales activity focused on the opportunities that need attention.
Try Signal Free
ANI next-action suggestions and outreach
Pricing and value
The same entry price covers very different ground
Lusha Pro and Signal LAUNCH sit at a similar entry price. What each one includes is where they separate.
Lusha · Pro plan
From ~$49 per user / month
billed annually
- 2 seats included, extra seats cost more
- About 600 credits a month
- 1 credit per email, 10 credits per phone (about 600 emails or 60 phone numbers)
- Contact data and enrichment
- CRM, outreach and scheduling not included
Empiraa Signal · LAUNCH plan
$49 / month flat
unlimited users
- Unlimited users on every plan
- Up to 150 new companies to prospect each day
- Verified contacts included, no per-reveal credits
- Outreach, follow-up and pipeline built in
- Personalised emails, decks and proposals included
At a similar entry price, Lusha covers contact data for two seats. Signal covers your whole team and the whole sales workflow.
Because Signal also handles outreach, scheduling, sales content and pipeline, the fairer comparison is often Signal against the combined cost of the separate tools a Lusha setup still needs: a CRM, a sequencer, a scheduler and proposal software.
Signal may reduce the number of separate subscriptions, handoffs and disconnected records your team needs to manage.
Pricing is indicative and based on publicly available information at the time this page was published. Your actual cost depends on team size, selected plans, usage and existing tools. Review current product pricing before making a purchasing decision.
Best fit
Who is each platform built for?
Lusha may be the better fit if:
- You already have an established CRM and outreach stack
- Your main requirement is verified B2B contact and company data
- You need to enrich records inside existing sales systems
- Your team is comfortable moving data between multiple tools
Empiraa Signal may be the better fit if:
- You want prospecting, outreach, follow-up and pipeline in one system
- Your team is losing time moving between disconnected sales tools
- You want AI to support the work after a prospect is found
- You need a simpler workflow for building and progressing pipeline
- You want to create personalised emails, decks and proposals from the same platform
The best choice depends on whether your team mainly needs better sales data or a more connected way to run the sales process.
Try Signal FreeWhy teams choose Signal
Less time managing tools. More time moving opportunities forward.
Signal is built to remove the gaps between finding a prospect, starting a conversation and managing the opportunity.
With prospect discovery, personalised outreach, pipeline management and ANI in one workflow, your team can spend less time rebuilding context across separate systems.
FAQ
Frequently asked questions
Is Empiraa Signal a Lusha alternative?
What is the main difference between Lusha and Empiraa Signal?
Is Signal cheaper than Lusha?
Does Signal include prospect data?
Can Signal manage follow-up and pipeline?
Can Signal create sales emails, decks and proposals?
Does Signal replace a CRM?
Can I try Empiraa Signal for free?
More questions? Get in touch or explore all Signal comparisons.
Start with Signal
Go beyond finding the contact
Find relevant prospects, create personalised outreach, manage follow-up and keep your pipeline moving in one connected sales system.
See how Signal can bring more of your sales workflow into one place.
Try Signal Free14-day free trial · Unlimited users on every plan · See Signal features
Empiraa Signal is not affiliated with or endorsed by Lusha. Product names and trademarks belong to their respective owners. Features and pricing may change over time.