For agency principals
New business that survives a busy delivery month.
Every agency knows the cycle: win the work, disappear into it, and come out eight weeks later with an empty pipeline. Signal is the part that keeps running while the studio is flat out, so the next quarter does not start from nothing.
14 days free. No credit card.
- 14 days free
- No credit card
- Unlimited users
The problem
Feast, famine, repeat.
Not because agencies are bad at selling. Because selling is the first thing that gets dropped.
The agency cycle
Delivery eats the new business time
A launch goes sideways, the whole team including you goes to it, and nobody makes an outreach call for six weeks. The gap shows up a quarter later.
The credentials deck is always old
The work you are proudest of is the work you did last month, and the deck you send is the one from the pitch before that, with a logo swapped.
The proposal takes a fortnight
Scoping, pricing, rewriting last job’s document. By the time it lands, the prospect has already read somebody else’s.
How it works
The pipeline keeps moving without you.
Through a heavy month
Outreach that runs while the studio is flat out
A sequence written once keeps going from your own inbox and stops the second somebody replies, so a warm prospect is never chased during the fortnight you had no time to look. Prospect Spark keeps the top of the funnel filling.
- Multi-step outreach from your own address, with your signature
- It stops on a reply or a booking, so nobody is pestered
- New companies matched to the clients you actually want
A credentials deck that is current, and readable
Build the deck once and keep it up to date, then send it as a link rather than a 40 megabyte attachment. You find out who opened it, which pages they went back to, and who they forwarded it to inside the client.
- Sent as a link, so an update reaches whoever already has it
- Views, open rate and time on it, per deck
- Forwarding is visible, which is how you find the real decision-maker
And a proposal out the same week
Priced from your own rate card, built from the deal, sent as a tracked link. Value in play tells you what is sitting with clients right now, which is the number that decides whether next month is comfortable.
- Line items from your own rates rather than last job’s document
- Engagement per proposal, so the follow-up is timed
- Value in play across every open proposal, on one screen
What you get
For a studio that also has to sell.
For an agency
Outreach that keeps going
Through the month you are heads down, stopping the moment anyone replies.
Learn moreA living credentials deck
Updated in place, sent as a link, and you can see it being read.
Learn moreProposals the same week
From your own rate card, tracked, with value in play across all of them.
Learn moreClient history in one place
Every conversation on the account, so a retainer renewal is not guesswork.
Learn moreA pipeline you can see
Weighted, with the quiet ones marked, so a thin quarter shows up early.
Learn moreUnlimited users
The whole studio can be in it, including the people who only sell occasionally.
Learn moreGetting started
Set it up between projects.
Four steps
- 1 hour
Load your rate card
Retainers, projects, day rates. This is what makes proposals fast.
- 2 hours
Build the credentials deck
Once, properly. From then on it is an edit rather than a rebuild.
- 30 minutes
Write one sequence
Three steps to the kind of client you want more of.
- Before the crunch
Turn it on before the busy month
Not after. That is the entire trick.
Also for
Where else this lands.
Other seats
Questions
Agency questions, answered.
We only sell when we are quiet. Does that work?
It is the problem this is aimed at. A sequence set up before the busy month keeps sending through it, and the follow-up list is waiting when you resurface, so the pipeline does not reset every time delivery gets heavy.
Can I see whether a credentials deck was opened?
Yes. Views, open rate and average time on it, per deck. A prospect reading it twice is worth a call that afternoon, and a forward inside the client usually points at the person who can actually sign. More on decks.
Does it handle retainers as well as projects?
Your catalogue holds both, with categories to keep recurring work and one-off projects apart, and proposals price from it. Delivery and invoicing stay in the tools you already use for those.
Can the whole studio be in it?
Yes. Every plan includes unlimited users, so account leads who sell occasionally do not need to be left off to keep the bill down. See pricing.
Will outreach from an agency look like spam?
It looks like whatever you write. Sending from your own inbox at a sensible volume to companies that match your ideal client is ordinary business email, and Signal shows deliverability per sequence so a problem is visible early.
What does it replace?
Usually a contact data tool, a sequencer, a CRM, a scheduling link and a proposal tool, most of them priced per seat. Replace your sales stack.
Question not answered here? Ask ANI and get a straight answer.
Keep the pipeline alive through the crunch.
14 days free. No credit card. Unlimited users from the first minute.