Apollo is built for sales intelligence.
Signal connects the wider sales workflow.
Apollo gives sales teams powerful tools for finding prospects, enriching contact data and running outbound engagement. Signal combines prospecting with outreach, follow-up, pipeline management and AI so more of the sales process happens in one place.
Sales intelligence and outbound engagement platform
Built for teams that want strong sales intelligence, prospect data and outbound engagement capabilities.
- B2B contact and company database
- Contact and account enrichment
- Email sequencing and engagement
- Prospecting and list building
Prospecting connected to the full sales workflow
Built for teams that want prospecting connected directly to outreach, follow-up, deals and the wider sales workflow.
- Find and enrich prospects
- Personalised AI outreach
- Automated follow-up
- Pipeline and deal management
- Sales content and proposals
- AI-guided next actions
Key day-to-day differences
| Area |  | |
|---|---|---|
| Prospecting | Large B2B contact database and advanced prospect search | AI-assisted prospect discovery — 150 companies per day on the Launch plan |
| Contact enrichment | Strong contact and company data enrichment | Prospect enrichment built directly into the sales workflow |
| Email outreach | Sequences and outbound engagement tools | Personalised AI outreach with up to 500 emails per day |
| Follow-up | Sequence-based engagement | AI-assisted follow-up connected to prospect and deal context |
| Pipeline management | Sales engagement with CRM functionality | Built-in pipeline and deal management |
| Sales content | Primarily focused on prospecting and engagement | AI-generated decks and proposals inside the same workflow |
| Scheduling | Meeting scheduling capabilities | Built-in scheduling connected to your sales workflow |
| AI guidance | AI features across prospecting and engagement | ANI helps determine next actions across prospecting, outreach and pipeline |
| System consolidation | Can replace parts of a sales intelligence and engagement stack | Designed to consolidate prospecting, outreach, follow-up, CRM and sales content |
Feature comparison
Both platforms help teams prospect and engage potential customers. The difference is how far each platform extends into the sales process.
Prospecting and enrichmentBoth platforms include prospecting — Apollo on database scale, Signal on daily workflow
| Feature | | |
|---|---|---|
| Prospect discovery | Large B2B database with advanced search | AI-assisted, up to 150 companies per day on Launch |
| Contact enrichment | Strong contact and company data enrichment | Built into the workflow |
| Company enrichment | Included | Included |
| List building and filters | Extensive search and filter options | Industry, location, role and size criteria |
| Database depth | Large, established global database | Targeted to your ICP |
Outreach and follow-upApollo leads on sequences — Signal adds AI-generated personalised messaging
| Feature | | |
|---|---|---|
| Email outreach | Sequences and engagement tools | Up to 500 personalised emails per day |
| AI-generated messaging | AI writing assistance | ANI-generated, personalised to each prospect |
| Multi-step follow-up | Sequence-based | AI-assisted, connected to deal context |
| Reply detection | Included | Included |
| Scheduling | Meeting scheduling capabilities | Built-in, connected to the sales workflow |
Pipeline and dealsPipeline is available in Apollo — Signal connects it directly to prospecting and outreach
| Feature | | |
|---|---|---|
| Pipeline management | CRM functionality included | Built-in, connected to prospecting |
| Deal tracking | Available within CRM features | Native deal and opportunity management |
| Contact records | Included | Included |
| Activity tracking | Included | Included |
AI and automationApollo uses AI for prospecting and engagement — Signal uses ANI across the full workflow
Both platforms apply AI. The relevant difference is where AI is available and how much of the sales process it covers.
| Feature | | |
|---|---|---|
| AI prospect research | AI-assisted prospect and account research | ANI-guided discovery |
| AI next-action guidance | AI recommendations within engagement | ANI across prospecting, outreach and pipeline |
| AI sales content | Not a core focus | Decks, proposals and emails generated in the workflow |
| Workflow automation | Included | Included |
Sales contentSales decks and proposals are built into Signal — Apollo is focused on prospecting and engagement
| Feature | | |
|---|---|---|
| Sales decks | Not a core feature | AI-generated, built in |
| Proposals | Not a core feature | AI-generated, built in |
| Email templates | Templates and sequence steps | AI-generated or template-based |
Team and pricingSignal includes unlimited users at a flat rate — Apollo charges per seat with credits
| Feature | | |
|---|---|---|
| Pricing model | Per seat plus credit costs | Flat monthly, all users included |
| Unlimited users | Per-seat pricing | Included on all plans |
| CRM integration | Native CRM and integrations | Built-in CRM functionality |
| Reporting | Included | Included |
$65 per seat vs $49 for your whole team.
Apollo Basic gives each seat 2,500 credits per month, with credits consumed as you reveal and enrich prospect data. Signal Launch gives your whole team a defined prospecting allowance, including up to 60,000 revealed contacts per month.
Basic Plan
per seat / month
Billed monthly
Per-seat pricing
$65
1 seat
$195
3 seats
$325
5 seats
Prospecting allowance
Credits are used when prospect data is revealed or enriched.
What that means
≈ 2,500 work email reveals
or
≈ 300–500 mobile number reveals
depending on how the credits are used. Credit usage varies by action.
Included sales tools
- Prospecting and contact data
- Sequences and outreach
- Enrichment
- Sales engagement
- CRM integrations
Launch Plan
per month
whole team · no per-seat charges
Whole-team pricing
Whole team · $49 AUD/month
or choose from our higher plans for greater capacity. Drive $149/mo · Command $299/mo
Prospecting allowance
What that means
Defined prospecting where you don't have to compromise choosing phone numbers vs emails based on credit usage.
Included sales tools
- Prospecting and contact discovery
- Outreach and follow-up
- Pipeline and deal management
- AI sales tools
- Sales content and proposals
Drive $149 · Command $299 · All plans AUD
Try Signal FreeView full Signal pricingAI comparison
Both platforms use AI.
They use it differently.
Apollo uses AI across areas such as prospecting, research and outbound engagement. Signal’s ANI works across the wider sales workflow, helping teams move from finding opportunities to deciding what happens next.
AI for prospecting and engagement
- Prospect research and account insights
- Contact and company enrichment
- Outreach assistance
- Sales engagement workflows
AI across the sales workflow
- Find prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
Which platform fits your sales team?
Apollo may suit you if:
- —Sales intelligence is a major priority
- —You need access to a large B2B data network
- —Outbound prospecting and engagement are core workflows
- —You already have other systems managing the wider sales process
Signal may suit you if:
- ✓You want prospecting connected to the rest of sales
- ✓You want outreach, follow-up and pipeline in one system
- ✓You want AI involved across the sales workflow
- ✓You want to reduce the number of disconnected sales tools
Go beyond prospecting with a connected sales workflow.
150 companies a day
Build a steady flow of new prospect opportunities every day with the Signal Launch plan.
3,000 companies per month
Keep your pipeline topped up with consistent monthly prospecting volume.
60,000 contacts revealed per month
Unlock broad contact coverage from your target companies without stitching together extra prospecting tools.
Go beyond disconnected sales tools.
Find prospects, personalise outreach, manage follow-up and move deals forward in one connected sales system.
No credit card required