Empiraa

For founders

Sell properly while you do everything else.

You are three days a week on delivery, hiring and the bank, and two days on sales if the week is kind. Signal is built so the two days compound instead of starting again: prospects found for you, outreach that keeps running, and a pipeline that does not depend on you remembering it.

14 days free. No credit card.

  • 14 days free
  • No credit card
  • Unlimited users
The Empiraa Signal myHub screen with annualised pipeline, active deals, a My Focus row of overdue and upcoming actions, quick actions, deal aging, a company lookup and pipeline velocity by stage

The problem

Founder-led sales stops every time you get busy.

Then it starts again from nothing, which is why revenue arrives in lumps.

The founder cycle

A good month kills the pipeline

You win work, you go and deliver it, and nobody is prospecting. Eight weeks later the pipeline is empty and you are starting the whole thing again cold.

It all lives in your head

Which works up to about twelve deals. After that you are losing things you would swear you remembered, and you cannot hand any of it to the first person you hire.

The tools cost more than the time saved

A data tool, a sequencer, a CRM and a scheduler, each per seat, each with its own bill. For a team of three that maths does not work.

How it works

Sales that runs on the days you cannot.

Your fortnight

The prospecting happens without you

Describe who you sell to once and Prospect Spark keeps finding companies that match, with the decision-makers on them. You are not searching. You are choosing who to call from a list that was there when you opened the laptop.

  • Your ideal customer described once, in plain words
  • New companies matched to it, with the right job titles attached
  • Straight into a sequence or a call from the row

More on Prospect Spark

A Prospect Spark search in Empiraa Signal set to commercial sites in Sydney running plant over fifteen years old, with target geography, industries, company size and decision-maker roles

The follow-up survives the busy fortnight

A sequence written once keeps sending from your own inbox and stops the moment somebody replies. The activity list holds the next step on every deal, so a fortnight on site does not turn into a cold pipeline.

  • Multi-step outreach from your own address, with your signature
  • It stops on a reply, a booking or a stage change
  • Overdue follow-up in front of you when you come back to it

More on sequences

A three-step Empiraa Signal sequence expanded to show the sending inbox, sender name and each email with its delay, subject line and opening line

And it is ready for the first person you hire

When you do hire, they inherit the accounts, the history and the sequences rather than a handover meeting and a spreadsheet. Every plan has unlimited users, so adding them costs nothing.

  • Accounts with the whole history on them, not in your inbox
  • Unlimited users on every plan, so the hire is free to add
  • A forecast you can show an investor or a lender without building it

More on forecasting

The Empiraa Signal Portfolio screen with the yearly budget, progress against it, actual and forecast revenue, the gap, a budget versus actual chart by month, and run rate against budget

Your first week

An afternoon to set up.

Four steps

  1. 15 minutes

    Describe your customer

    Who you sell to, in plain words. Everything else reads from this.

  2. 2 minutes

    Connect your inbox

    So outreach goes from you rather than from a tool.

  3. 30 minutes

    Write three sequence steps

    One opener and two follow-ups. Short beats clever.

  4. 30 minutes

    Put your deals in

    Even the ones in your head. Especially those.

Questions

Founder questions, answered.

I am the only person selling. Is this overkill?

It is built for exactly that. One person selling part time is the case where nothing can be allowed to depend on memory, and where a tool per job would cost more than the whole system does.

How long does it take to set up?

An afternoon. Describe your ideal customer, connect your inbox, write three sequence steps and put your deals in. You do not need a consultant and you do not need a sales operations hire first.

What does it replace?

For most founders: a contact data tool, a sequencer, a CRM, a scheduling link and a proposal tool. Five subscriptions, usually priced per seat, for one that is not. Replace your sales stack.

What happens when I hire someone?

You add them. Every plan includes unlimited users, and they inherit the accounts, the history and the sequences rather than starting the relationships again. Onboarding a new rep.

Will the AI send things without me?

No, unless you decide it should. Autopilot starts on suggest only, and approval for sending email is a gate you can leave on permanently. How Autopilot works.

Do I need a credit card to try it?

No. 14 days free with no card. At the end your workspace pauses until you add one, and nothing is deleted. See pricing.

Question not answered here? Ask ANI and get a straight answer.

Keep selling on the weeks you cannot.

14 days free. No credit card. Unlimited users from the first minute.