Empiraa

Commercial HVAC

Two revenue lines, two different sales.

The maintenance agreement is a renewal business measured in relationships. Plant replacement is a capital sale that takes six months and three people to approve. They need different follow-up, and Signal keeps both on the same account without confusing them.

14 days free. No credit card.

  • 14 days free
  • No credit card
  • Unlimited users
The Empiraa Signal pipeline board with twelve deals across lead in, discovery, proposal, negotiation, closed won and closed lost, each card showing amount, company, close date and activity

The problem

The long deals are the ones that slip.

Six months is plenty of time for a deal to go quiet without anyone noticing.

What goes wrong

Plant replacement stalls in budget

The proposal went in, the building owner is thinking about next financial year, and nobody rings for four months. When it comes back it comes back to whoever spoke to them last.

Agreements renew on autopilot until they do not

A service agreement that has rolled over for six years is invisible until the year it does not roll over, and by then it is a tender.

Three people have to say yes

The facilities manager, the building owner and whoever signs the capital. If the record holds one contact, you are selling to a third of the decision.

How it works

Service and capital, both worked properly.

The account

Every site, every contact, one record

The company, the buildings under it, the facilities manager, the building owner and the contractor. A capital sale needs all of them, and a service agreement renewal needs to survive any one of them changing jobs.

  • Several contacts per account, with the roles that actually approve things
  • Plant, agreements, quotes and visits all on the same record
  • History that outlives the person who built the relationship

More on accounts and contacts

The Empiraa Signal Account Hub with total accounts, activity coverage, overdue follow-ups, account coverage by health and a ranked list of top accounts by deal value

A pipeline that shows the quiet capital deals

Every deal card carries its value, close date, health and the days since anything happened. A replacement proposal that has sat untouched for six weeks looks wrong from across the room, which is the whole point.

  • Separate pipelines for service agreements and capital work
  • At risk when the close date passes or nothing has happened
  • A weighted forecast, so a year of long deals is still plannable

More on the pipeline

The Empiraa Signal pipeline board with twelve deals across lead in, discovery, proposal, negotiation, closed won and closed lost, each card showing amount, company, close date and activity

And the follow-up that wins renewals

Activity coverage tells you what share of your agreement base anybody has spoken to. Sequences keep a conversation going with sites whose plant is getting old, from your own inbox, stopping the moment they reply.

  • Coverage across the agreement base, as a number
  • Sequences to sites you want back, sent from your address
  • Site assessments booked through a link, with reminders

More on sequences

The Empiraa Signal email sequences screen listing a cold outreach sequence and a renewal sequence with their status, sending inbox and step count

Getting started

Two pipelines and an honest coverage number.

Four steps

  1. 30 minutes

    Import sites and contacts

    Companies, their buildings, and everyone who has a say.

  2. 15 minutes

    Set up two pipelines

    One for agreements, one for capital. They do not behave the same.

  3. 30 minutes

    Put the capital deals in

    Including the ones that have been quiet. Especially those.

  4. 5 minutes

    Check coverage

    The share of agreement customers nobody has rung this quarter.

Questions

HVAC questions, answered.

Can I run service agreements and capital work separately?

Yes. Use a pipeline for each, with their own stages and probabilities, because a renewal and a six-month replacement do not behave alike. The forecast adds them up. More on the pipeline.

How do I stop a long deal going quiet?

Every card shows the days since the last activity and flags at risk when the close date passes or nothing happens. Filter for at risk and no next step, and the list of stalled capital deals writes itself.

Can I hold several contacts on one site?

Yes, with their roles. On a capital sale that matters more than anywhere else, because the facilities manager, the building owner and whoever signs the capital are rarely the same person. More on accounts and contacts.

Does it do maintenance scheduling or compliance records?

No. Signal is the sales side: the agreement, the quote, the follow-up and the forecast. Job scheduling, service records and compliance stay in your field system.

Can I target sites with ageing plant?

Describe the kind of site you want in Prospect Spark, by area, industry and size, and it finds matching companies with the right roles attached. What you know about their plant goes on the account as you learn it. More on Prospect Spark.

Is it priced per technician?

No. Every plan includes unlimited users and every limit is metered on the workspace, so putting the service coordinators and the estimators in it costs nothing extra. See pricing.

Question not answered here? Ask ANI and get a straight answer.

Stop losing capital deals to silence.

14 days free. No credit card. Unlimited users from the first minute.