Startups
First revenue, without a sales ops hire.
Your first ten customers teach you who you actually sell to, and that lesson is worth more than any tool you could buy. Signal finds the prospects, runs the outreach from your own inbox, and keeps a record of what worked, so the pattern is visible while it is still useful.
14 days free. No credit card.
- 14 days free
- No credit card
- Unlimited users
The problem
The stack costs more than the revenue.
And none of it tells you what is working.
Early sales problems
Five tools before the first customer
A data tool, a sequencer, a CRM, a scheduler and a proposal tool, each priced per seat, each with a year of commitment attached. For a team of three that is an odd place to spend money.
Nobody knows who the customer is yet
You have a guess. The only way to sharpen it is to talk to a lot of companies and notice the pattern, which requires the conversations to be recorded somewhere.
It all lives with the founder
Which is fine until the first salesperson starts and there is nothing to hand them but a spreadsheet and an hour of talking.
How it works
Start selling, then learn from it.
The first quarter
Describe who you think you sell to
Industry, size, geography and the job titles that feel right. Prospect Spark finds matching companies with those decision-makers on them, so you are testing a hypothesis against real conversations rather than a list you bought.
- Your ideal customer profile written once, in plain words
- 2,000 fresh prospects a month on the cheapest plan
- Change the profile when the answers change, which they will
Run the outreach from your own inbox
Three steps, sent from your address, stopping the moment someone replies. Early outreach is a research exercise as much as a sales one, and what comes back tells you whether the positioning is right.
- Gmail or Outlook, so it lands as a real email from a real person
- Deliverability and reply rates per sequence
- ANI drafts against your ICP when the blank page is the blocker
And keep what you learn
Win rate, average deal size and where the wins come from, from your own closed deals. At twenty deals that is a real pattern, and it is the thing your first salesperson needs on their first day.
- Win rate and average deal size, with the count shown
- Every conversation on the account, ready to hand over
- Unlimited users, so the first hire costs nothing to add
What you get
One subscription, the whole motion.
For startups
Prospect data included
Companies and decision-makers, without a separate data contract.
Learn moreSequencing included
From your own inbox, stopping on a reply, with deliverability shown.
Learn morePipeline and forecast
Stages, probabilities and a weighted number you can show an investor.
Learn moreDecks and proposals
Built from the deal, sent as links, and you can see them being read.
Learn moreA booking link
So a warm reply becomes a meeting in one message rather than four.
Learn moreUnlimited users
Co-founders, the first hire and the advisor, at no extra cost.
Learn moreGetting started
Selling this week.
Four steps
- 20 minutes
Write the ICP
Your best guess at who buys. It is a hypothesis, not a commitment.
- 2 minutes
Connect your inbox
Gmail or Outlook. Outreach should come from a person.
- Day two
Send to ten people
Not two hundred. Read every reply properly, including the rude ones.
- Week two
Change the ICP
Based on who answered. Then do it again with a sharper list.
Also for
Where else this lands.
Other pages
Questions
Startup questions, answered.
We are pre-revenue. Is this too early?
If you are talking to companies, it is not too early, because the record of those conversations is what tells you who your customer is. If you are not talking to anyone yet, fix that first.
What does it cost?
Launch is $99 a month for the whole workspace, with unlimited users and 2,000 fresh prospects a month. That is usually less than any one of the tools it replaces. See pricing.
Do we need to know our ideal customer first?
You need a guess. Describe it, run a search, talk to the companies that come back, and change it when the answers tell you to. Being wrong quickly is the point of the exercise. More on Prospect Spark.
Will this scale when we hire a sales team?
Every plan includes unlimited users and the limits are on the workspace, so hiring changes your volume rather than your seat count. The new rep inherits the accounts, the history and the sequences. Onboarding a new rep.
Can I show a forecast to an investor?
Yes, and you can defend it, because every figure traces back to a deal, a stage and a date you set. Win rate and average deal size come from your own closes with the count shown. More on forecasting.
What happens at the end of the trial?
Your workspace pauses until you add a card. Nothing is deleted, and you pick up where you left off. No card is needed to start.
Question not answered here? Ask ANI and get a straight answer.
Find out who your customer actually is.
14 days free. No credit card. Unlimited users from the first minute.