The guide for growing businesses
Grow your sales in 2027
A free 34-page playbook for Australian owners and sales teams who want a fuller pipeline without working longer hours. No theory, no funnel jargon. Work out your number, know who to call, and build a week that keeps producing.
- A 10-minute health check that scores your sales system out of 20, and tells you which chapter to read first
- The sales maths that turns a revenue target into how many prospects you need each day, with a worked example
- The Spam Act and Do Not Call rules in plain English, with a compliance checklist you can actually follow
- Worksheets at the back, ready to print and use this week
Free. No sales call attached. The guide works with or without software.
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Two things in here you will not find in a blog post
Your number, worked backwards
A commercial cleaning business wanting $300,000 in new revenue needs 20 new customers, 67 proposals, 134 meetings, 536 conversations and 2,680 prospects. That is about 12 well-chosen prospects a day, which is an hour of work for one person. The guide shows the eight steps that get you from a revenue goal to that daily number, and there is a blank calculator at the back for your own figures.
The Australian rules, in English
What express and inferred consent actually mean under the Spam Act, when a published work address counts, why harvested lists are out, which phone numbers the Do Not Call Register covers, and the calling hours that apply in the recipient's time zone. General information rather than legal advice, and more useful than most of what is written about it.
What is inside
Fourteen short chapters, in the order you would actually do them. Start with the health check on page 5 and it points you at the ones that will make the biggest difference to you.
- The 2027 sales reality for growing businesses
- Your sales health check
- Work back from your 2027 number
- Know exactly who you sell to
- Build a pipeline that never runs dry
- Outreach that gets replies
- Stay on the right side of the rules
- Follow up like it matters
- Turn conversations into deals
- Run your pipeline every week
- Audit your sales stack
- Use AI without sounding like a robot
- Your weekly sales rhythm
- Worksheets you can print and use
Who it is for
Business owners who sell, sales managers, and salespeople in growing Australian businesses. If your growth has come from referrals, repeat customers and word of mouth, and you have hit the month where the owner is too busy delivering to find new work, this was written for you.
- Trades and building services
- Professional services
- Manufacturing
- Wholesale
- Logistics
- Any business selling to other businesses
Where Empiraa Signal comes in
Everything in the guide works on a spreadsheet and a calendar. Some of it is a lot less admin with software, so a few chapters carry a short note on how Empiraa Signal handles that step. Signal is a CRM and more: it finds the prospects, enriches them, runs the outreach and the follow-up, books the meeting and builds the proposal, in one system with unlimited users on every plan.
Read the guide first. If you want the software after that, see what Signal does or look at the pricing. There is a 14-day free trial and it does not need a card.