Salesforce is a platform.
You might just need to sell.

For a growing sales team, often yes. For an organisation that needs deep customisation, a partner ecosystem, multiple clouds on one record or a platform to build applications on, no, and you should stay with Salesforce. Signal is a complete sales system for teams that want to sell, not a platform to configure. That distinction matters more than any price comparison.

Read on 19 September 2026 in US dollars: Starter Suite $25 per user per month, Pro Suite $100, Core $195, Advanced $395 and Max $550. Core, Advanced and Max are billed annually. Core, Advanced and Max replaced the Enterprise, Unlimited and Agentforce 1 editions in a renaming around 3 September 2026. Several capabilities sit outside those prices, including the Sales Engagement add-on at $50 per user per month and Revenue Cloud for full CPQ from $150 per user per month.

Three published reasons, leaving aside anything anecdotal. Capabilities a sales team treats as standard sit in higher editions or separate products: forecasting starts at Pro Suite and advanced forecasting at Core, full CPQ is a separate product in Revenue Cloud, and email sequencing is a $50 per user per month add-on. Support is priced as a percentage below Core: the Premier Success Plan is listed at 30% of net licence fees, and is included at Core and above. And Agentforce is priced separately again, at $125 per user per month for the Sales add-on plus consumption-based Flex Credits, and is only bundled on Max.

Considerably, for a growing team. Pro Suite, the first edition with quoting and forecasting, is $100 per user per month on annual billing, so a five-person team is $500 a month before add-ons, and $975 on Core. Signal Launch is $99 a month for the whole workspace with unlimited users, and includes the prospect database, enrichment, sequences, scheduling and proposals. That comparison is only meaningful if Signal actually does what you need, which is the real question rather than the price.

Some should. If you are growing into genuine complexity, have a Salesforce administrator or a partner, and want one platform across sales, service and marketing, starting on Salesforce can save a migration later. The teams it works out badly for are the ones that bought an edition well above what they use, have nobody to configure it, and end up running the business out of spreadsheets beside a CRM nobody updates. If that describes you, the problem is fit rather than price.

A great deal, honestly. Custom objects, Apex and Flow, the AppExchange, service and marketing clouds on the same customer record, complex approval and territory models, a global partner network, and agentic automation through Agentforce that goes well beyond what ANI does. Signal does not attempt any of that. It does the sales system in one piece and at one price.

Companies, contacts and deals import, so the core pipeline moves. What does not move is custom objects, Apex, Flows and anything built on the platform, and you should assume those need rethinking rather than migrating. Export from Salesforce as CSV and import during the free trial so you can judge the gap with your own data in front of you.

Agentforce is Salesforce’s AI agent product, priced through a combination of per-user licensing and consumption-based Flex Credits, with the Agentforce for Sales add-on listed at $125 per user per month. Within Sales Cloud editions it is bundled only on Max at $550 per user per month, and is a paid add-on on Core and Advanced. ANI is included on every Empiraa Signal plan with no separate charge and no consumption billing, though it is a narrower tool aimed at sales next actions rather than general agentic automation.