A very good CRM,
priced one person at a time.
Attio has earned its reputation. The object model is more flexible than Signal’s, the interface is quick, and the free tier gives three people fifty thousand records without a card. The question this page asks is narrower: once you are past the free tier and paying $99 a seat for sequences, what else do you still have to buy? A prospect database, a booking link and a proposal tool, on current evidence. Signal puts those in the same plan as the CRM, and charges for the workspace rather than the person.
A flexible modern CRM
Built for teams that want a fast, configurable system of record and will add the rest themselves.
- Custom objects and a flexible data model
- Free tier with 3 seats and 50,000 records
- Enrichment included, metered by credits
- Email sequences from the Pro plan
- Priced per user on every paid plan
A CRM and more, on one plan
Built for growing sales teams that would rather not assemble a stack around the CRM.
- Pipeline, activities and weighted forecasting
- B2B prospect database and enrichment included
- Sequences from your own inbox on every plan
- Booking link and proposals built in
- ANI, the built-in AI
- Unlimited users, no seat caps
Key day-to-day differences
| Area | Attio | |
|---|---|---|
| Compared plan | Pro, $99 per user / month | Launch, $99 / month for the workspace |
| Team of five | $495 / month | $99 / month, unchanged |
| Free option | Free tier, 3 seats, 50,000 records | 14-day trial, no card |
| Prospect database | Not found. Integrates Apollo and similar | 2,000 fresh prospects a month |
| Sequences | Pro plan only | Every plan |
| Scheduler and proposals | Not found as native features | Both on every plan |
| Data model | More flexible. Custom objects | Fixed sales objects, by design |
Feature comparison
The first section is where Attio wins, and it is first on purpose. The free tier and the object model are real advantages, and a comparison that skipped them would not be worth your time.
Where Attio is genuinely betterRead this first · Attio is a well-built modern CRM and the free tier is real
Attio is not a weak product and the page would not be worth reading if it pretended otherwise. Its data model is more flexible than Signal’s and its free tier is unusually generous for a CRM.
| Feature | Attio | |
|---|---|---|
| Flexible object model | Custom objects and relationships | Fixed sales objects, by design |
| Free tier | 3 seats, 50,000 records, no card | 14-day free trial instead |
| Interface and speed | Widely praised | Judge it in the trial |
| Configurability for non-sales use | Used for recruiting, fundraising, partnerships | Sales only |
| AI research on existing records | Research agent enriches records you hold | ANI works on pipeline and next actions |
What the $99 buysSame headline number · One is per person, one is the workspace
Attio Pro and Signal Launch are both $99 a month. That is where the similarity stops: Attio charges it per user, Signal charges it once. Prices read from attio.com/pricing on 19 September 2026.
| Feature | Attio | |
|---|---|---|
| Price of the compared plan | Pro, $99 per user / month | Launch, $99 / month for the workspace |
| Annual rate | $79 per user / month on Pro | Ten months for a year, unlimited users |
| Cheaper paid tier | Plus, $44 per user / month, capped at 10 seats | One paid tier at this level |
| Team of five | $495 / month on Pro monthly billing | $99 / month, unchanged |
| Unlimited users | Every paid plan is per seat | Every plan |
| Seat caps on lower tiers | Free is 3 seats, Plus is 10 | No caps on any plan |
What else a sales team needsAttio is the CRM · Signal is the CRM plus the five things around it
This is the substance of the comparison. Attio is a CRM and a good one. Signal is a CRM and more, which matters only if you would otherwise buy the rest separately.
| Feature | Attio | |
|---|---|---|
| Built-in B2B prospect database | Not found. Teams add Apollo or similar | 2,000 fresh prospects a month on Launch |
| Contact and company enrichment | Included, metered by seat and workspace credits | Included, no per-reveal credit charge |
| Email sequences | Pro plan, $99 per user / month | Every plan, from your own inbox |
| Mailbox sending limits on lower tiers | Free caps sending and tags outbound mail | Your own inbox, your own limits |
| Meeting scheduler | Not found. Integrates Cal.com and Calendly | Every plan, writes back to the deal |
| Proposals and quotes | Not found as a native feature | Every plan |
| Forecasting | Reporting rather than a weighted forecast | Weighted forecast, run rate and revenue gap |
AIAttio researches records · ANI works the pipeline
| Feature | Attio | |
|---|---|---|
| AI included on the entry paid plan | Enrichment credits from Free up | ANI on every plan |
| AI credits metered | Seat credits and workspace credits per month | ANI credits included in the plan |
| AI research over the web | Research agent | ANI works on your own pipeline |
| AI next-action guidance | Record-level suggestions | Across prospects, outreach, deals and activity |
| AI that can see prospect data you did not buy separately | No native prospect database | Prospect data is in the same system |
The same $99.
One of them is per person.
Attio Pro is $99 per user per month on monthly billing, $79 on annual. Signal Launch is $99 a month for the workspace however many people use it. Attio prices read from attio.com/pricing on 19 September 2026.
Pro plan
per user / month
$79 per user / month on annual billing
What it costs as the team grows
$297
3 users
$495
5 users
$990
10 users
What is still missing at $99 a seat
A prospect database: add Apollo or similar
A booking link: add Cal.com or Calendly
Proposals and quotes: no native feature found
Enrichment is included but metered, drawing on seat credits and workspace credits that reset monthly.
The full plan ladder
- Free, $0, up to 3 seats and 50,000 records
- Plus, $44 per user / month, up to 10 seats
- Pro, $99 per user / month, unlimited seats
- Enterprise, custom, annual billing only
- Sequences start at Pro
Launch plan
per month, whole workspace
unlimited users, no per-seat charge
What it costs as the team grows
$99
3 people
$99
5 people
$99
10 people
What the same $99 covers
2,000 fresh prospects a month, found against your ICP
Sequences from your own inbox, on every plan
A booking link and proposals, on every plan
150 contact reveals a week and 30,000 records, metered on the workspace with no per-reveal charge.
The full plan ladder
- Launch, $99 / month, unlimited users
- Drive, $249 / month, unlimited users
- Command, $549 / month, unlimited users
- No seat caps on any plan
- 14-day free trial, no credit card
- Sequences on every plan
Attio plan prices, seat caps, free-tier limits and the plan each feature starts on were read from attio.com/pricing and Attio’s help centre on 19 September 2026. Prices were shown with a bare dollar symbol and no currency code; they are Attio’s published list prices. Empiraa Signal prices are the same number in AUD, USD, EUR and GBP, and Australian prices include GST.
AI COMPARISON
Attio’s AI researches records.
ANI works the pipeline.
Both include AI on the entry plan, and they point it at different jobs. Attio’s research agent fills in what you do not know about records already in the workspace. ANI looks at deals, activity and history and says what to do next. Attio meters its AI on seat and workspace credits; ANI credits are part of the plan.
Attio research agent
- Researches and enriches records already in the workspace
- AI-generated field values from the web
- Metered by seat credits and workspace credits
- Credits reset monthly and scale with the plan
- No prospect database for it to search
ANI, AI across the sales workflow
- Find and surface relevant prospects
- Personalise outreach
- Plan follow-up
- Generate sales content
- Identify next actions
- Progress opportunities
Which platform fits your sales team?
Attio may suit you if:
- You want custom objects and a flexible data model
- You track things other than sales deals in the same system
- Three seats on the free tier covers you for now
- You already pay for prospect data, scheduling and proposals and like them
- Interface speed and design matter more to you than bundled features
Empiraa Signal may suit you if:
- You want the prospect database in the CRM, not beside it
- You do not want sequences gated behind a $99 seat
- You would rather add people without the price moving
- You want a booking link and proposals without another subscription
- Fixed sales objects are a feature, not a limitation, for how you work
The same price, a different unit.
$99 for the workspace, not the person
At one user the two are identical. At five, Attio Pro on monthly billing is $495 and Signal is still $99, with no seat caps at any tier.
2,000 prospects a month, included
Found against your ideal customer profile, in the same system as the pipeline, with no separate data subscription and no per-reveal credits.
Sequences, scheduling and proposals on every plan
Not gated behind the top tier, and not left to three more integrations you have to choose, buy and wire together.
FAQs
Not sure this comparison is fair? Ask ANI. It will tell you when the other one is the better fit.
Attio plan names, prices, seat caps, free-tier limits and per-plan feature availability were read from attio.com/pricing and Attio’s help centre on 19 September 2026. Rows marked “not found” mean no native feature was found on Attio’s own site on that date, not that Attio states it does not exist. Prices and packaging change, so check theirs before deciding. Attio is a trademark of Attio Ltd. Empiraa is not affiliated with Attio.
Same number. Rather more included.
The CRM, the prospect data, the sequences, the booking link and the proposals, for the whole team. 14 days free, no credit card.
No credit card required