Empiraa

HubSpot integration

Sales performance, tied to the strategy. Straight from HubSpot.

The Empiraa GPS HubSpot integration syncs contacts, deals and pipeline metrics into GPS, so your revenue and sales objectives line up with what is happening in your CRM.

  • Set up with your plan
  • Unlimited users
  • 30-day pilot
Empiraa GPSHubSpot

What connects

  • Contacts
  • Deals
  • Pipeline metrics
  • Sales objectives in the plan

Category: CRM

Why it matters

The sales plan and the pipeline live in different places.

What gets in the way

Pipeline copied by hand

Someone exports deals and pastes the totals into the plan before each meeting.

Sales goals out of date

Revenue objectives show last month’s pipeline, not this week’s.

Two versions of the truth

Sales leaders quote the CRM, and the plan says something else.

How it works

Connect the CRM to the plan it serves.

HubSpot and GPS

Connect HubSpot in GPS

Open Integrations in GPS, choose HubSpot and press Connect, then sign in to your HubSpot account.

  • Contacts
  • Deals
  • Pipeline metrics
The Empiraa GPS integrations page with Xero, Google Workspace, Microsoft 365 and HubSpot

Line sales objectives up with the pipeline

Use pipeline metrics to keep revenue and sales objectives current, so progress reflects your CRM rather than a spreadsheet.

See goals and KPIs

An Empiraa GPS objective showing progress against expected pace, off track status, tabs for forecast, actions, notes and files, and quick actions

Report sales and strategy together

Revenue goals appear in board and leadership reports with their progress against expected pace.

See board reporting

A chart in an Empiraa GPS report comparing each goal’s actual progress with where it should be by now

What you get

What the HubSpot integration does.

HubSpot features

Contacts

Sync your HubSpot contacts into GPS.

Deals

Sync your deals, so sales objectives see the work behind them.

Pipeline metrics

Bring pipeline metrics into the plan to track sales performance.

Sales objectives

Keep revenue and sales objectives aligned with the CRM.

Reports

Revenue goals in board and leadership reports.

Access by role

Choose who can see sales goals and objectives.

Who it’s for

Sales and strategy, on the same page.

By role

Head of sales or commercial

Show how the pipeline moves the plan, without building a separate report.

CEO or MD

See revenue goals next to the deals that will deliver them.

CFO

Compare the pipeline with the revenue targets in the plan.

Questions

HubSpot integration questions, answered.

What does the HubSpot integration sync?

Contacts, deals and pipeline metrics.

Why connect a CRM to a strategy platform?

So revenue and sales objectives reflect the pipeline, and leaders see sales performance next to the goals it serves.

Who can see sales data in GPS?

Access is set by role, and goals and objectives can be kept private. See how GPS protects your data.

Do we need HubSpot to use GPS?

No. GPS works without it. Connect HubSpot when you want sales objectives to follow your CRM.

Question not answered here? Ask ANI and get a straight answer.

See your pipeline and your plan together.

Book a 15-minute demo and we will show sales objectives connected to a CRM.

15-minute demo

See GPS on a plan like yours.

  • Your strategy as goals with owners and live status
  • A board or leadership report written from live data
  • How ANI flags priorities before they stall

No preparation needed. Bring your questions on rollout, security and pricing.