Empiraa GPS vs WorkBoardAI, formerly Quantive

Quantive is now WorkBoard. If you did not choose that, you have options.

WorkBoard acquired Quantive on 28 May 2025, and quantive.com now redirects to workboard.com across the whole domain. Quantive customers were moved onto the WorkBoard platform. If you are searching for a Quantive alternative because the product you bought is not the product you are using, this page explains what happened and compares Empiraa GPS against WorkBoardAI, which is the thing that actually exists now.

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Unlimited users
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Quick verdict

Choose WorkBoardAI, formerly Quantive

WorkBoardAI is a capable enterprise platform with deep Microsoft and Workday relationships and a serious agentic AI story. If the migration has gone well and the depth suits you, there is no reason to move again.

Choose Empiraa GPS

A strong fit if the migration was not your decision, if you are now paying for more platform than you use, or if you want framework flexibility rather than an OKR-shaped system.

What actually happened to Quantive

Quantive was founded as Gtmhub, renamed to Quantive in December 2022, and launched Quantive StrategyAI in February 2024. WorkBoard announced its acquisition of Quantive on 28 May 2025, telling customers they would migrate to the WorkBoard platform over the following months with transition support. As of September 2026 that migration is complete enough that quantive.com serves no independent content: the root, the pricing page, the product pages, the customer pages and the old campaign landing pages all redirect into workboard.com, and the Quantive name does not appear on the successor product page. The live product is WorkBoardAI.

WorkBoardAI, formerly Quantive

WorkBoardAI, the successor platform

Enterprise strategy execution with agentic AI, sold by quote.

OKR management, strategy pillars and portfolio scenario analysis
Chief of Staff, Leadership Coach and Portfolio Analyst agents
Deep Microsoft and Workday relationships
A wide integration set including Jira, Azure DevOps and Power BI
Quote-only. The pricing page redirects to a demo request

Strategy execution with AI built in

Built for established organisations running a plan across several teams or sites.

KPIs, OKRs, Rocks or a custom framework
Connected goals, actions, owners and meetings
ANI, a built-in AI strategist, on every plan
Board-ready reporting from live strategy data
Unlimited seats, implementation and training included

Key buying decisions

Factor	WorkBoardAI, formerly Quantive	Empiraa GPS
Does Quantive still exist	ACQUIREDBought by WorkBoard, 28 May 2025	INDEPENDENTAustralian, and not for sale
Where quantive.com goes	REDIRECTSWhole domain 302s to workboard.com	ITS OWN SITEempiraa.com
Framework	OKR-CENTREDOKRs, outcomes and initiatives	FRAMEWORK AGNOSTICKPIs, OKRs, Rocks and custom models
AI	AGENTICThree named agents. Genuinely deep	BUILT INANI, included on every plan
Pricing	QUOTE ONLYPricing page redirects to a demo request	QUOTE ONLYUnlimited seats. Shared in a 15-minute demo

Empiraa GPS compared with WorkBoardAI

This compares GPS against WorkBoardAI rather than against Quantive, because Quantive is no longer a product you can buy. Everything in the left column was read on workboard.com.

Where WorkBoardAI is genuinely aheadRead this first · The agentic AI and the enterprise relationships are real

WorkBoardAI is not a weak product and the acquisition was not a rescue. If these rows describe what you need, staying put is the right call.

Feature	WorkBoardAI, formerly Quantive	Empiraa GPS
Agentic AI depth	Chief of Staff, Leadership Coach and Portfolio Analyst agents	ANI guides the plan rather than acting as several agents
Microsoft and Workday relationships	Both are named investors and partners	Microsoft 365 integration
Strategic portfolio management	Scenario analysis across the portfolio	Not a GPS capability
Enterprise knowledge graph	Links strategy, outcomes, funding, teams and skills	Not offered
Breadth of integrations	Twenty-plus named, including ServiceNow and Snowflake	A focused set
Scale	Built for very large enterprises	Mid-market and enterprise

Planning and frameworksBoth do OKRs well · GPS does not require them

Feature	WorkBoardAI, formerly Quantive	Empiraa GPS
OKR management	Core to the product	Included
Strategy pillars and outcomes	Included	Objectives and goals
KPIs as a first-class model	Metrics within the OKR structure	First-class KPIs
Quarterly priorities or Rocks	Not named on their site	Included
Custom strategy frameworks	Not named on their site	Included
Teams that should not run OKRs	The model assumes OKRs	Can run KPIs or priorities instead
Multiple plans across departments	Included	Included

If you have just been migratedThe questions worth asking before you settle

A migration you did not choose is the right moment to check whether the platform still fits, rather than the wrong moment. These are the questions that decide it.

Feature	WorkBoardAI, formerly Quantive	Empiraa GPS
Are you on the plan you would have chosen	Worth checking against your renewal terms	Unlimited seats, one price
Is the contract the one you signed	Ask what carried over from the Quantive agreement	A new agreement, on current terms
Did your integrations survive	Worth auditing, particularly custom ones	Rebuilt as part of implementation
Is the AI included or extra	Not published. Ask	ANI included on every plan
Are you paying for portfolio features you do not use	Common after an enterprise migration	No portfolio module to pay for
Implementation cost to move again	Not published	Included

Pricing and rolloutNeither publishes a price

Feature	WorkBoardAI, formerly Quantive	Empiraa GPS
Published pricing	The pricing page redirects to a demo request	Shared in a 15-minute demo
Seat model	Not published	Unlimited seats
Implementation and training	Not published	Included
AI included in the base price	Not published	ANI on every plan
Trial or pilot	Not published	A 30-day pilot with one leadership team
Vendor independence	Acquired once already, in 2025	Independent

Neither of us publishes a price

WorkBoard’s pricing page redirects to a demo request, and Empiraa GPS pricing is shared in a demo. So this section can only usefully say what shapes each number, and one of those shapes is whether seats are counted.

Unlimited users

Pricing shared in a 15-minute demo
Unlimited seats
Implementation and training included
Built-in AI strategist included
KPIs, OKRs, Rocks and custom frameworks
A 30-day pilot with one leadership team

Book a 15-minute demo How GPS pricing works →

WorkBoardAI, formerly Quantive

Quote only

WorkBoardAI

No figures published anywhere
Seat model not published
Whether the AI agents are included is not published
Implementation cost not published
Terms for migrated Quantive customers not published

workboard.com/pricing returned a redirect to a demo request when checked on 19 September 2026, so no WorkBoardAI figure appears above. Empiraa GPS pricing depends on the organisation and the rollout and is shared in a demo. If you migrated from Quantive, ask specifically what your renewal looks like once any transition terms end.

AI comparison

WorkBoardAI has more agents. GPS has one strategist.

This is not a case where the smaller platform quietly wins. WorkBoardAI runs three named agents and an enterprise knowledge graph, and that is genuinely more than ANI does. The difference is what you are buying it inside, and whether it is included.

WorkBoardAI, formerly Quantive

WorkBoardAI agents

Chief of Staff Agent
Leadership Coach Agent
Portfolio Analyst Agent
AI-guided OKR drafting and weekly briefings
Whether any of it is included in the base price is not published

ANI, the built-in AI strategist

Helps build and adapt the strategy using any framework
Identifies stalled priorities and risks
Works across goals, KPIs, actions, meetings and progress
Recommends what leadership should focus on next
Included across GPS plans

Learn about ANI

Which platform fits your organisation?

WorkBoardAI, formerly Quantive

Stay with WorkBoardAI if the migration has gone well.

If the platform fits, the agents are earning their keep and your integrations came across intact, moving again would cost you more than it saves. WorkBoardAI is a serious enterprise product with real Microsoft and Workday relationships, and a second migration inside eighteen months is not something to take on lightly.

Look at Empiraa GPS if the fit changed when the vendor did.

You want strategy execution across KPIs, OKRs, Rocks or a custom framework rather than an OKR-shaped system, an AI strategist included rather than quoted, unlimited seats so the price does not move as departments join, and a vendor that has not just been through an acquisition.

Moving after the Quantive migration

You have already exported and re-imported a strategy once this cycle. This is designed so you do not have to do the hard parts twice.

Start from what came across

Whatever survived the Quantive to WorkBoard migration is the structure GPS starts from. Objectives, owners and measures import; you are not rebuilding from a blank plan.

Fix what the first migration broke

Most migrations lose something: an integration, a history, a custom field. This is the moment to decide which of those actually mattered rather than carrying the gap forward again.

Decide the framework properly

Quantive and WorkBoard both assume OKRs. If parts of your organisation were forcing business-as-usual measures into that shape, they become KPIs or quarterly priorities in GPS instead.

Run the rhythm

Check-ins, meetings and reporting on live data, with ANI flagging stalled priorities and risks before the quarterly review rather than during it.

Implementation and training are included, which matters more than usual for a team that has already done this once this year.

FAQs

What happened to Quantive?

WorkBoard acquired Quantive, announced on 28 May 2025. Quantive customers were told they would migrate to the WorkBoard platform over the following months with transition support. As of 19 September 2026, quantive.com no longer serves independent content: the root, the pricing page, the product and customer pages and the old campaign landing pages all redirect to workboard.com, and the Quantive name does not appear on the successor product page. The live product is WorkBoardAI.

Is Quantive the same as Gtmhub?

Yes, historically. The company launched as Gtmhub and renamed to Quantive in December 2022, with Gtmhub Results becoming Quantive Results. In February 2024 it launched Quantive StrategyAI as a broader platform with Results as a named component inside it. Then WorkBoard acquired the company in May 2025. So Gtmhub, Quantive Results and Quantive StrategyAI are all earlier names for a lineage that now ends at WorkBoardAI.

Can I still buy Quantive?

Not as an independent product. Every quantive.com path checked redirects into workboard.com, including the pricing page, and the successor product page makes no mention of Quantive. If you are being sold something branded Quantive, ask what you are actually contracting for.

Should I move off WorkBoardAI?

Not automatically, and this page is not going to tell you to. WorkBoardAI is a capable enterprise platform with three AI agents, a strategic portfolio layer and deep Microsoft and Workday relationships. If the migration went well and the depth is being used, moving again inside eighteen months would cost more than it saves. The reasons to look elsewhere are a fit that changed when the vendor did, paying for portfolio capability you do not use, or wanting frameworks other than OKRs.

How much does WorkBoardAI cost?

Not published. Its pricing page redirected to a demo request when checked on 19 September 2026, and no figures appear anywhere on the site. Whether the AI agents are included in a base licence is also not published. If you migrated from Quantive, the question worth asking is what your renewal looks like once any transition terms from the acquisition end.

What does Empiraa GPS do that WorkBoardAI does not?

Framework flexibility is the main one. GPS supports KPIs, OKRs, Rocks and custom strategy models, so parts of the organisation that were never really running OKRs do not have to pretend they are. GPS also includes unlimited seats, so bringing another department into the plan does not change the price, and implementation and training are included rather than quoted.

What does WorkBoardAI do that Empiraa GPS does not?

A fair amount, and it is worth knowing before you move. Three distinct AI agents rather than one strategist, strategic portfolio management with scenario analysis, an enterprise knowledge graph linking strategy to funding and skills, a wider integration set, and Microsoft and Workday as named investors and partners. GPS does not attempt the portfolio layer or the knowledge graph.

Not sure this comparison is fair? Ask ANI. It will tell you when the other one is the better fit.

The acquisition was announced on 28 May 2025 and is documented in WorkBoard’s own newsroom and in a dated press release. The redirect behaviour of quantive.com, and WorkBoardAI’s product description, AI agents, integrations and quote-only pricing, were checked directly on 19 September 2026. The Gtmhub to Quantive rename dates from December 2022 and the Quantive StrategyAI launch from February 2024, both from dated announcements. Rows marked “not published” mean no figure or statement was found on workboard.com that day. Quantive, Gtmhub, WorkBoard and WorkBoardAI are trademarks of their respective owners. Empiraa is not affiliated with any of them.

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A second migration should be the last one.

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