Empiraa
Run the plan. Win the work.
Empiraa GPS makes the plan actually happen. Empiraa Signal wins the deals you already have. One is built for established organisations, one for growing businesses, and most people only need one of them to start.
Signal: 14 days free, no card. GPS: 30-day pilot, card required; Business starts after a demo. The screens above use sample data.
- 1,800+ businesses in 20 countries
- ANI built into both
- Unlimited users on every Empiraa Signal plan
What Empiraa is
Two platforms, for the two things every business has to get right.
Empiraa is an Australian software company. We build Empiraa GPS and Empiraa Signal, and ANI, the AI that runs through both.
They are bought separately and they connect to each other when you want them to.
What is in the two and a half minutes
The opening card. Empiraa builds the systems that solve them, which is the frame for the two problems the rest of the video names.
A CRM, a prospecting tool, an email platform, a proposal builder, a scheduler and a deck tool, each holding part of the same deal and none of them talking to the others.
The tools you would normally stitch together collapsing into one system, which is what Empiraa Signal is.
ANI is agentic. It reads the pipeline it is sitting in, plans the day around what moves revenue, keeps you on track, and then does the work that wins the deal rather than waiting to be given context.
Prospect Spark takes a description of the ideal customer, returns matching companies with their decision-makers and contact details enriched, and the ones you accept go straight to the pipeline.
The pipeline board, with open pipeline, weighted forecast, won revenue and win rate recalculating as a deal moves between stages, and ANI saying when a deal is ready to close.
Sequences that send from your own inbox and stop the moment somebody replies, proposals built in minutes with a notification the moment they are signed, and a deck ANI builds from a description.
Strategy in one place, time in another, margin nowhere. This is the problem Empiraa GPS answers, and the second half of the video is how.
GPS connects to the apps the practice already uses, onboarding runs itself once the client signs, and every client starts on a playbook the practice has already proven.
The strategy built the way the practice advises, then a timeline the client reads themselves, with ANI flagging what is off track before the next meeting.
Every objective turns into the actions that deliver it, each logged hour says which client goal it moved, over-servicing surfaces while there is still time to act on it, and ANI is tuned to the way the practice advises.
Check-ins go out on their own schedule and the answers land before the meeting, so the practice stays close to the client between meetings without the email chase.
Progress tracked as the work moves it, the value delivered in both time and money, health and plan and margin and time in one snapshot, and every note and change on the record.
The same thing repeated across the whole practice, with the accounts that need attention surfacing before they ask.
The closing card. Empiraa Signal wins the work. Empiraa GPS delivers it and proves it.
Empiraa GPS
Strategy and accountability, without the chasing. Empiraa GPS is a strategy and accountability platform that helps businesses deliver their priorities without chasing updates across spreadsheets and meetings. For established organisations.
See Empiraa GPSEmpiraa Signal
Your CRM, your marketing, and the tools around both. The CRM, the marketing suite, the prospect database, the enrichment, the email sequences, the booking link and the proposals, in one system with unlimited users. For growing businesses.
See Empiraa Signal
Are you a professional services firm?
Plans, time and margin for every client, in one place.
Check out Empiraa GPS here
Why we exist
Software should help you. Not cost you more.
We have run the businesses we build for. We know what it is to pay for six subscriptions, wire them together with a spreadsheet, and still not be able to answer a simple question about your own business. We build a premium product and price it so a growing business can actually afford it, because software only a large company can buy is no use to the rest of us. Empiraa exists to end that, for the 1,800+ businesses already on it and for a great many more after them.
What we believe
One system instead of six subscriptions
A prospecting tool, a booking link, proposal software, whatever holds the pipeline, and a spreadsheet keeping them in step. Empiraa replaces that with one place, and every Empiraa Signal plan includes unlimited users, so growing the team does not grow the bill.
See bothComplicated business. Simple software.
The complexity belongs in your business, not in the thing you run it on. We would rather ship one screen that answers the question than five that describe it, and we take the harder build to get there.
We have run businesses like yours
Empiraa is built by people who lived these problems before they built anything: the plan that never happened, the quote nobody chased, the stack nobody could really afford. That is the whole reason it exists.
About EmpiraaWhere we are
1,800+ businesses. 20 countries.
Empiraa is built in Melbourne and used from Auckland to Dublin, by field businesses, professional firms and leadership teams who wanted one system rather than a stack.
1,800+businesses using Empiraa
20countries they are in
- Australia
- New Zealand
- United States
- Canada
- United Kingdom
- Ireland
- Germany
- Netherlands
- France
- Spain
- Sweden
- United Arab Emirates
- South Africa
- India
- Singapore
- Malaysia
- Indonesia
- Philippines
- Hong Kong
- Japan
In their words
Using Empiraa GPS
Which one
Answer one question and we will point you at the right one.
No form, no email address, and you do not have to answer all three. One click is enough to get an answer, and the two after it only sharpen it.
Your business
What is not working
You are
Two platforms
Pick any one answer and this becomes a recommendation. You do not have to answer all three.
- Empiraa SignalYour CRM, your marketing, and the tools around both.For growing businesses.
- Empiraa GPSStrategy and accountability, without the chasing.For established organisations.
The platforms
Switch between them.
Same frame, different platform. The screen, the audience, what it does and what happens next all change, because these are two different businesses to buy from us.
For growing businesses
Your CRM, your marketing, and the tools around both.
The CRM, the marketing suite, the prospect database, the enrichment, the email sequences, the booking link and the proposals, in one system with unlimited users.
- Find. Companies that look like your best customers, with the buying roles already on them.
- Reach. Follow-up that sends from your own inbox and stops the moment somebody replies.
- Quote. Proposals priced from one catalogue, sent as a link you can see being read.
- Close. A weighted forecast you did not build by hand, and the deals that are lying to you.
14 days free. No credit card. Unlimited users.


Built into both
ANI does the work neither of us wants to do.
ANI is the AI inside Empiraa GPS and Empiraa Signal. It plans the day, drafts the email, writes the report and flags what is drifting. It is built into both platforms, it is never sold separately, and nothing it does to your business happens without you saying so.
The same AI, on both sides of the business
It prepares, you decide
ANI can draft, plan and flag. Anything that affects your business waits for your approval, every time.
It knows how you work
Train it on your organisation once and it answers the way you would, across both platforms.
It joins the two up
When both are connected, what happens in the pipeline shows up against the plan, without anybody reconciling it.
How they connectQuestions
What people ask first.
What does Empiraa actually do?
Empiraa builds two platforms. Empiraa GPS turns a strategy into goals, owners and live progress, so the plan actually happens. Empiraa Signal finds the work, follows it up and closes it, so the pipeline actually moves. Most businesses start with one of them.
Which one do I need?
If the plan is the thing that never happens, Empiraa GPS. If it is the deals, Empiraa Signal. As a rule of thumb, Empiraa Signal suits growing businesses and Empiraa GPS suits established organisations whose plan crosses several teams or sites. See both side by side.
Do I need both?
No. Each one works on its own and plenty of businesses only ever use one. They connect when you want them to, so sales performance can feed the plan and a change in the pipeline can show up as a risk against a goal.
What is ANI?
ANI is the AI built into Empiraa GPS and Empiraa Signal. It plans the day, drafts the email and the report, and flags what is drifting before anybody has to ask. It is built into both and is never sold separately, so there is nothing extra to switch on. More on ANI.
Will ANI do things without asking?
No. ANI can prepare work, suggest actions and surface what has changed, but anything that affects your business waits for you. You can also train it on how your organisation works, so it answers the way you would.
Can Empiraa replace tools we already pay for?
Often. Empiraa Signal covers the work usually spread across a prospecting tool, a booking link, proposal software and whatever is holding the pipeline. Empiraa GPS covers the spreadsheets and slide decks a strategy currently lives in. The aim is a shorter list of subscriptions, not a longer one.
How do we start?
Empiraa Signal has a 14 day free trial with unlimited users and no credit card, so you can answer the question yourself in an afternoon. GPS has a 30-day free pilot. GPS for Business starts after a demo at Business limits; GPS for Professional Services is self-serve at the chosen plan limits. Both GPS pilots require a card. Professional Services converts automatically unless cancelled.
Start with the one you need.
You can add the other later. Almost everybody does it in that order.
Sales
Your CRM, your marketing, and the tools around both.
For growing businesses.
Start free trial14 days free. No credit card. Unlimited users.
See Empiraa SignalStrategy
Strategy and accountability, without the chasing.
For established organisations.
Start for Free30-day Business pilot after a demo. Card required.
See Empiraa GPS






